422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential

422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential

In 2011, Lauryn Evarts Bosstick was in college and looking for a community. When a sorority came knocking, Lauryn turned to blogging instead, asking herself the questions every entrepreneur asks: How can I create this and do it better? After 3 years of blogging 7 days a week, Lauryn built Skinny Confidential into a community and a full-time business. Today, The Skinny Confidential brand garners more than 2 million monthly impressions, and the podcast currently boasts more than 90 million downloads. In addition, Lauryn, alongside her partner Michael, launched a podcast incubator called Dear Media, which focuses on women's voices and narratives. Listen to Nathan discuss with Lauryn and Michael about: How Lauryn built a loyal following as a college student The early days of podcasting and how it's evolved Launching the HIM & HER spinoff podcast Launching their first branded product Strategies to focus on your core audience Why they've never missed a bi-weekly show Lauryn's book The Skinny Confidential's Get the F*ck Out of the Sun Starting their podcast incubator and identifying talent And much more media business advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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107: Mastering PR & Why Ego is Your Worst Enemy with Ryan Holiday

107: Mastering PR & Why Ego is Your Worst Enemy with Ryan Holiday

No one ever "gives" an entrepreneur a job, they make one for themselves. Entrepreneurs don't ask for permission, they just do. And no one exemplifies this better than Ryan Holiday who has made an enti...

31 Aug 201651min

106: Giving People The Power to Fund Anything with James Beshara of Tilt

106: Giving People The Power to Fund Anything with James Beshara of Tilt

In 2012 James Beshara and his co-founder officially launched Tilt, a platform that aimed to make crowdfunding not only more personal but to make the process as easy as possible. But if you ask the Y-C...

25 Aug 201638min

105: Disrupting the Transportation Industry with Millions of Users in 4 years with Polina Raygorodskaya from Wanderu

105: Disrupting the Transportation Industry with Millions of Users in 4 years with Polina Raygorodskaya from Wanderu

Something that most entrepreneurs struggle with the most is coming up with an idea for a startup. They'll study business forecasts and look at unique trends trying to find the next big thing. What mos...

18 Aug 201631min

104: How to Use Webinars to Grow & Scale Your Startup with Dave Hobson

104: How to Use Webinars to Grow & Scale Your Startup with Dave Hobson

There are no shortcuts when it comes to good online marketing, something that Dave Hobson knows all too well. As the resident expert on all things marketing at Foundr we give you a very special episod...

10 Aug 201657min

103: Growing a Unicorn Company 57,000% in three years with Tom Bilyeu of Quest Nutrition

103: Growing a Unicorn Company 57,000% in three years with Tom Bilyeu of Quest Nutrition

The term "unicorn company" describes a startup valued at over $1 billion that managed to get there in a relatively short period of time. Usually when we talk about unicorn companies, we're dealing wit...

3 Aug 201644min

102: How to Get up Early and Overcome Extreme Adversity with Hal Elrod

102: How to Get up Early and Overcome Extreme Adversity with Hal Elrod

When Hal Elrod was 19 he was involved in a car accident with a drunk driver that left him with brain damage, 11 broken bones, and doctors telling him that he'd never walk again. While many people woul...

27 Juli 20161h

101: How to Build a Service Based Business Empire with Brian Scudamore

101: How to Build a Service Based Business Empire with Brian Scudamore

Brian Scudamore of O2E brands knew all along that he wanted to be an entrepreneur. Relying on that sense of determination, he's built up a sprawling multimillion-dollar business empire, with franchise...

20 Juli 201644min

100: 100th Episode Switch up! Nathan Chan of Foundr Magazine is interviewed by Dan Norris on the Future of Foundr, Lessons Learned & the Direction of The Company

100: 100th Episode Switch up! Nathan Chan of Foundr Magazine is interviewed by Dan Norris on the Future of Foundr, Lessons Learned & the Direction of The Company

On November 9, 2013, I released the first episode of the Foundr Podcast. It was with Fabio Rosati, then-CEO of Elance. To be completely honest, I wasn't quite sure what I was trying to achieve by rele...

13 Juli 201656min

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