Sabrina Carpenter's Monumental August: VMAs, Fortune, and Vogue's Dogue

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Sabrina Carpenter is having a monumental August 2025, with a wave of newsworthy moments that point to her staying power at the very top of pop culture. She was just announced among the headline performers at the 2025 MTV Video Music Awards, where she’s up for an eye-popping eight nominations including video of the year for her recent single Manchild from her anticipated album Man’s Best Friend. MTV’s official lineup, widely reported by outlets including Daily Music Roll and Alice 96.5 and amplified on her own Instagram, confirms she will take the stage at New York’s UBS Arena on September seventh—right on the eve of resuming her global tour. The VMAs news is being heralded as a major benchmark, given that the show has rarely included so many top nominations for one young star, and Carpenter’s performance is expected to be one of the night’s main draws.

Businesswise, her summer has been nearly as headline-heavy as her music career. According to AOL, Sabrina’s fortune has leapt thanks to chart-topping singles, a hit album, and high-dollar brand deals with Van Leeuwen, Blank Street, SuperGoop, Marc Jacobs, Skims, and a particularly lucrative role as Redken’s global brand ambassador. This run of partnerships plus summer sales of her own merch has seen her estimated net worth climb past 12 million dollars, with GOBankingRates recently placing her in the upper echelons of the richest digital creators of 2025. She also made real estate headlines this week, with reminders circulating about her palatial 4.4 million dollar Spanish Colonial home in the Hollywood Hills bought in 2023, and the 1.7 million Northridge property she has owned since 2018.

Social media has been buzzing with more than just business: Good Morning America and Vogue have both highlighted how Sabrina’s dogs, Goodwin and Louis, are now gracing the cover of Vogue’s “Dogue,” celebrating her love for pets and extending her cultural reach into lifestyle territory. ABC News reported yesterday that Sabrina’s pups have become her tour sidekicks, further cementing the image of Carpenter as both superstar and relatable best friend.

Unconfirmed but widely speculated: Forbes has hinted at Sabrina producing an Alice in Wonderland musical for Netflix, allegedly sold for seven figures, but so far there’s no confirmation on the project’s release schedule. No major controversies, relationship bombshells, or negative press have emerged; the current news cycle is all about achievements and positive milestones, with the VMAs and her ongoing album rollout taking the clear spotlight.

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