Creating Content for Building Off-Site Backlinks

Google still relies on offsite links to evaluate domain authority. That means even though links are more rigidly evaluated, they're still an important factor for your SEO campaign. Building links isn't the problem; instead, it all comes down to how you build them.

If you build links with the sole intention of artificially increasing your rank, you're going to get penalized. If, however, you focus on building links with quality offsite content, you'll be able to reap the benefits of a large-scale offsite link building strategy without facing the risks. The question then becomes how do you write high-quality offsite content for link building?

Mentioned in Today's Episode:

• SEO campaign process

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