Startup SEO, Link Building and Digital Marketing, Episode 6

In this the 6th episode of our series on startup SEO and startup link building, we dive further into the right strategies and tactics for building links, getting brand awareness and otherwise growing your online business through search engine optimization and digital marketing. In this episode, we delve more into digital marketing and why it should be at the forefront of every startup's marketing agenda.

Our generation is so focused on social media and short-term gratification that we forget the value of in-depth content, and how it can really help to build links.

Link building is still vital for any website trying to maximize its SEO potential. Building links means going out there into a vast world of online content, and earning them by producing great onsite content that people want to share with their friends or followers. But even when you've got your site optimized as much as possible, chances are good you'll need an extra boost sometimes: offsite content which will give your site some well deserved attention from both readers who read it and webmasters looking for new places they can link to. The key thing about link building today? It takes time; whether you invest in developing quality backlinks over time or spend some money here or there on outsourced articles waiting for publications like Forbes or Slate to share them via social media, what matters is consistency.

For many startups, SEO is the real benefit to the strategy. Over time, as you build more links, your website's trustworthiness—or "authority"—will grow. And as that authority grows, you'll rank higher and higher in Google searches for terms relevant to your brand.

In this way, link building is a massive traffic generation engine both in terms of direct traffic from people clicking on it and indirect traffic from those who are exposed to it via search results.

Here are 5 ways to build links right:

- Avoid spamming or exchanging links too heavily.

- Don't force your links into irrelevant content.

- Be a helpful and cooperative site that includes new, quality content regularly.

- Create valuable relationships with other sites in your niche.

- Build up the trustworthiness of your site by highlighting positive reviews about you from other sources (like social media).

For more detail, take a look at our link building guide for beginners.

Mentioned in this episode:

https://seo.co/startups/

https://link.build/startups/

Connect with us:

SEO.co // PPC.co // DEV.co // Link.Build