Startup SEO & Digital Marketing, Episode 9

This is our 9th and final episode in this series covering digital marketing, link building and SEO for startups and brand new websites. We hope you have thoroughly enjoyed this series and that it has provided a great deal of value to you.

Quality Link Building is Tough

Link building can be one of the most challenging aspects of any online endeavor. Getting links to your site is key to increasing traffic and providing a boost in Google's rank as well. Regardless if you have an established business with an budget or are just getting started, it's important that link building isn't skipped over for fear of lack of knowledge. When done properly, you can reap many benefits including boosting search engine rankings, improved social media outreach and more attention from readers on every platform imaginable.

Outsourcing Your Link Building or SEO?

Outsourcing link building might seem like a lazy option, but if you have the budget to do it at scale, then great.

It's a nice way to grab links with high authority from big sites without investing the time and resources in-house. Your offsite team will be given specifications about your goals and what you expect from them so that they can take care of your link prospects effectively. They also won't need on-going training or supervision since handling SEO on an ongoing basis is their core competence.

Startup SEO Traffic from Link Building

Every startup knows less than 50% of their traffic will come from rankings. It is almost impossible to rank top spot on Google without link building. But what most people don`t know is that email outreach has been totally cut out. What startups should do instead? Avoid paid services and employ strategies developed specifically for small businesses with low budgets. Submitting content in relevant forums, comment spamming blogs, getting involved on social networks like facebook or yelp all are ways how you can build quality high quality links your site needs to generate traffic and get ranking higher in search engines AND also receive additional benefits.

Keyword Research

Did you know that keyword research is a key component to any SEO strategy? Consider starting by doing this simple exercise. Type your company's name, or the topic your site provides content on, into Google and review the results. Are there websites with higher authority and ranking than yours? If so, those are excellent targets for a link building campaign!

Whether you're a startup business or run an established online website, this podcast series should help provide some actionable strategies on how to build links, gain exposure and scale your online business with organic traffic like never before.

What would you like to learn next?

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