169. How to Create Products People Beg to Buy ft. Maxx Chewning

169. How to Create Products People Beg to Buy ft. Maxx Chewning

Say goodbye to payment terms with Hydrant Pay:

https://2ly.link/27h83

Sign up for our LIVE Training this Sunday:

https://the505podcast.courses/10steproadmap


The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Maxx Chewning - fitness YouTuber, entrepreneur, and the founder of Sour Strips, one of the fastest-growing creator-led candy brands in the world.


In this episode, Maxx breaks down how he turned $50,000 and a secret “Project XX” into a candy empire that sold out 20,000 units in under an hour. We dive into the psychology of building a brand people actually want, why he kept his face off the packaging, and how obsessing over tiny details - from resealable bags to flavor tweaks - set Sour Strips apart from the competition.


Maxx also shares the reality of running a multimillion-dollar company without investors, why product-market fit matters more than follower count, and the behind-the-scenes risks that nearly broke the business (including changing the entire formula at scale). From influencer marketing hacks to lessons in cash flow, this episode is a raw playbook for turning passion into profit.


If you’ve ever thought about launching a brand, building something bigger than content, or just want the inside scoop on how a YouTuber created a $100M candy company, this one’s for you.


Check out Maxx here:

https://www.instagram.com/maxxchewning/

https://www.youtube.com/ ⁨@maxxchewning⁩

https://www.instagram.com/sourstrips/


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide


Join our Discord! https://discord.gg/xgEAzkqAvs


More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.the505podcast.com/BFIGGYSFXPACK


KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets


Kostas’ Amazon Storefront:

https://amzn.to/3GhId25


15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej


Timestamps:

0:00 - Intro

1:22 - Leveraging the initial $50,000 investment

2:42 - Sour Strips Launch Strategy

8:44 - Why Sour Strips was the fastest growing creator lead brand

13:06 - No investors and making every decision

13:51 - Hydrant Pay

14:48 - No investors and making every decision

19:22 - Dialing in the final candy

24:17 - The biggest decision in Sour Strips History

25:43 - Changing the original formula

30:15 - Pushback from customers

31:01 - Trusting your gut

33:11 - Packaging details

37:59 - The Viewing Window

40:36 - Truly understanding your brand

43:32 - Separating Maxx from Sour Strips Branding

48:33 - The science behind buying candy

52:33 - Why Sour Strips is more expensive

56:22 - Covid was the best thing to happen for Sour Strips

59:10 - Getting into Target

1:04:15 - Using influencer marketing to blow up Sour Strips

1:13:38 - Expanding outside of influencers

1:14:40 - Managing cashflow with massive target orders

1:26:48 - How Maxx paid himself while growing Sour Strips

1:29:25 - Maxx was the only one who handled the finances

1:31:46 - Hiring an inventory analyst

1:32:44 - Maxx never thought about selling

1:38:21 - Maxx’s next chapter

1:44:03 - How the money has changed Maxx

1:52:51 - Maxx’s investment strategy

1:58:08 - Maxx never got caught up in blowing cash

2:01:47 - How Maxx wants to raise his kids

2:07:05 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(177)

49. How to Grow a Six-Figure Creative Business

49. How to Grow a Six-Figure Creative Business

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Making Six-Figures as a creative can seem unattainable when first starting out. We wanted to provide you guys with practical steps to take, to run your business in a way to best set yourself up for success. We go over Positioning, Portfolio, and Pitching - The 3 important P's that we feel lead to landing bigger clients on retainer, and in turn, allow you to make six-figures as a creative.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

17 Nov 202251min

48. From Professional Basketball to Sports Media CEO (Swish Cultures)

48. From Professional Basketball to Sports Media CEO (Swish Cultures)

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Jordan Richard. Jordan is from Rancho Cucamonga, California and played professional basketball in Slovenia, Israel, and Italy. He is also the CEO of Swish Cultures. They were the first media platform to cover ALL areas of basketball. From the NBA, WNBA, overseas pro leagues, G-LEAGUE, NCAA, and even high school hoops. They truly encapsulate all that is basketball.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JORDAN:Jordan's Insta: https://www.instagram.com/jordanswishcultures/Swish Cultures Insta: https://www.instagram.com/swishcultures/TikTok: @SwishCulturesYouTube: YouTube.com/SwishCulturesDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

3 Nov 202259min

47. Artistry vs. The Algorithm - Our take on: The Colin & Samir show w/ Hasan Minaj

47. Artistry vs. The Algorithm - Our take on: The Colin & Samir show w/ Hasan Minaj

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We wanted to try a little something different on this episode of the pod. We recently watched The Colin and Samir show with Hasan Minhaj, and they were just dropping gem after gem, and we wanted to give our take on the things they were talking about. Let us know if you like this format of podcast!If you want to listen to their whole episode, you can here:https://www.youtube.com/watch?v=NphQGsm4rvkAs always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

27 Okt 202244min

46. YOUR NEXT BIG SHOOT | A Guide w/ 505

46. YOUR NEXT BIG SHOOT | A Guide w/ 505

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we dive into all of the prep necessary for your next big shoot. What happens after you have the green light from the client on your budget? We'll dive into everything we wish we knew when we were starting out and give you insight into our processes on how to create a successful shoot. As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

20 Okt 202229min

45. How to ACTUALLY grow your Personal Brand

45. How to ACTUALLY grow your Personal Brand

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today Fig and Chase hold down the fort while Kostas is out surfing in Bali. You guys loved the last time we talked about tips for creating your personal so today we dive into how to GROW that personal brand. We dive into the different apps you should be paying attention to and some individuals that have really used their personal brands to create media empires. As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

13 Okt 202244min

44. ROCKS TELL ALL | Q&A #1

44. ROCKS TELL ALL | Q&A #1

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today Kostas and Fig hold down the fort while Chase is out of town on a shoot. You guys gave us some amazing questions on our stories and we wanted to answer them on today's show. Lots of fun topics and we appreciate you guys continuing to support us in everything that we do. This is only the beginning! As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

6 Okt 202259min

43. Is the Iphone 14 Worth it? - Rock Talk Ep. 3

43. Is the Iphone 14 Worth it? - Rock Talk Ep. 3

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today it's back to rock talk and we have a jam packed ep for you. This episode is a catch up with all of the boys are working on and we dive into pricing more for your work at the end of this ep. If you want a full ep on that please let us know!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

22 Sep 202242min

42. Trading Content for FREE Airbnb stays with Stayamo Founder Jordan Kahana

42. Trading Content for FREE Airbnb stays with Stayamo Founder Jordan Kahana

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Jordan Kahana to the show. Jordan is a content creator and business owner from Chicago. He created a company called Stayamo which is a market place that pairs vacation rentals with creators from around the world.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT STAYAMO:www.Stayamo.comCHECK OUT JORDAN:Insta: https://www.instagram.com/jordankahana/TikTok: https://www.tiktok.com/@jordankahanaDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

16 Sep 20221h 6min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
svd-ledarredaktionen
avanzapodden
lastbilspodden
fill-or-kill
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
affarsvarlden
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon
24fragor
rss-kort-lang-analyspodden-fran-di
rss-den-nya-ekonomin
borslunch-2