169. How to Create Products People Beg to Buy ft. Maxx Chewning

169. How to Create Products People Beg to Buy ft. Maxx Chewning

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What’s up, Rock Nation! Today we’re joined by Maxx Chewning - fitness YouTuber, entrepreneur, and the founder of Sour Strips, one of the fastest-growing creator-led candy brands in the world.


In this episode, Maxx breaks down how he turned $50,000 and a secret “Project XX” into a candy empire that sold out 20,000 units in under an hour. We dive into the psychology of building a brand people actually want, why he kept his face off the packaging, and how obsessing over tiny details - from resealable bags to flavor tweaks - set Sour Strips apart from the competition.


Maxx also shares the reality of running a multimillion-dollar company without investors, why product-market fit matters more than follower count, and the behind-the-scenes risks that nearly broke the business (including changing the entire formula at scale). From influencer marketing hacks to lessons in cash flow, this episode is a raw playbook for turning passion into profit.


If you’ve ever thought about launching a brand, building something bigger than content, or just want the inside scoop on how a YouTuber created a $100M candy company, this one’s for you.


Check out Maxx here:

https://www.instagram.com/maxxchewning/

https://www.youtube.com/ ⁨@maxxchewning⁩

https://www.instagram.com/sourstrips/


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Timestamps:

0:00 - Intro

1:22 - Leveraging the initial $50,000 investment

2:42 - Sour Strips Launch Strategy

8:44 - Why Sour Strips was the fastest growing creator lead brand

13:06 - No investors and making every decision

13:51 - Hydrant Pay

14:48 - No investors and making every decision

19:22 - Dialing in the final candy

24:17 - The biggest decision in Sour Strips History

25:43 - Changing the original formula

30:15 - Pushback from customers

31:01 - Trusting your gut

33:11 - Packaging details

37:59 - The Viewing Window

40:36 - Truly understanding your brand

43:32 - Separating Maxx from Sour Strips Branding

48:33 - The science behind buying candy

52:33 - Why Sour Strips is more expensive

56:22 - Covid was the best thing to happen for Sour Strips

59:10 - Getting into Target

1:04:15 - Using influencer marketing to blow up Sour Strips

1:13:38 - Expanding outside of influencers

1:14:40 - Managing cashflow with massive target orders

1:26:48 - How Maxx paid himself while growing Sour Strips

1:29:25 - Maxx was the only one who handled the finances

1:31:46 - Hiring an inventory analyst

1:32:44 - Maxx never thought about selling

1:38:21 - Maxx’s next chapter

1:44:03 - How the money has changed Maxx

1:52:51 - Maxx’s investment strategy

1:58:08 - Maxx never got caught up in blowing cash

2:01:47 - How Maxx wants to raise his kids

2:07:05 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Avsnitt(177)

41. How JAY FORD got to shoot Sebastian Maniscalco in Madison Square Garden

41. How JAY FORD got to shoot Sebastian Maniscalco in Madison Square Garden

Ladies and gentlemen welcome back to another episode of The 505 Podcast!On today's episode we have a very talented filmmaker, photographer and overall super cool creative guy. He's from Palmdale and has been featured in publications such as Vogue, GQ, and Harpers Bazaarus. He's also shot for some of Kostas' all time favorite musicians and comedians, Odesza and Sebastian Maniscalco, which Kostas is very jealous of. Everyone, please welcome JAY FORD! As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JAY: Insta: https://www.instagram.com/jay_ford/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: https://www.tiktok.com/@bfiggyKostas: https://www.tiktok.com/@kostasgarcia?lang=enChase: https://www.tiktok.com/@chaseronii?lang=en

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40. MUST KNOW Camera Basics (When to Follow and How to Break Them)

40. MUST KNOW Camera Basics (When to Follow and How to Break Them)

Ladies and gentlemen welcome back to another episode of The 505 Podcast! This week, we're taking back to the basics. We wanted to give you tips on the very basics of film and photography. We hit on some must know rules, when/how to break those rules, and what makes a shot cinematic.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

31 Aug 202247min

39. Shooting the MOST VIEWED Tiktok Of ALL TIME with Nate Norell

39. Shooting the MOST VIEWED Tiktok Of ALL TIME with Nate Norell

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome a man of many talents. Not only is he an incredible photographer, videographer, and producer, but he’s gone viral on the internet more times than anyone we know. And not to mention, a spike ball savant. He is the man behind the magic of the internet’s biggest magician, Zach King. So, if you want to know what the secret sauce to going viral on the internet is, this is the episode for you!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT NATE:Insta: https://www.instagram.com/natenorell/TikTok: @NateNorellDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

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38. 10 tips for Creating YOUR Personal Brand

38. 10 tips for Creating YOUR Personal Brand

What's going on Rocks, we have an absolute banger of an episode for you guys. We're breaking down our top 10 tips for creating a personal brand. Personal brand is so important, and is something we believe you should integrate and think about when running your business as a creative.If you want an episode on how to GROW your personal brand on social media, let us know in the comments.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

17 Aug 202241min

37. Alex Romo’s Secret to Becoming a Full-Time Travel Filmmaker

37. Alex Romo’s Secret to Becoming a Full-Time Travel Filmmaker

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today we welcome Alex Romo. Alex is a very talented travel filmmaker, who has not only traveled to what seems like most of the world, but has also produced work for some of the biggest brands such as Red Bull, MVMT, Google, Panasonic, & GoPro, just to name a few. Alex talks about being the first of his family to graduate college, inspiring people with his films, and his secret to how he became a full-time travel filmmaker. If you wanna learn how to travel with your camera for a living, this is episode for you!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT ALEX:Insta: https://www.instagram.com/alexromo/TikTok: @AlexRomoTravelsYouTube: https://www.youtube.com/c/AlexRomo1Website: https://alexromo.live/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

11 Aug 20221h 6min

36. Overcoming being Homeless and Finding Success as a Photographer w/ Skyler Wagoner

36. Overcoming being Homeless and Finding Success as a Photographer w/ Skyler Wagoner

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Skyler Wagoner. Skyler is a photographer from Indiana, who moved out to LA, to take the next step in his creative career. The first four months of living here in LA, Skyler was actually homeless, living in his car. After meeting a great group of friends, finding community, and posting his story on Social Media, Skyler was hired for his first photo job here in LA, and hasn't looked back since. Skyler's story is incredible, and we're so excited to give him a platform to share it. As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. CHECK OUT SKYLER:Insta: https://www.instagram.com/skylerwagoner/YouTube: https://www.youtube.com/c/SkylerWagonerTikTok: https://www.tiktok.com/@skylerwagonerphoto?_t=8UWpwVra3Fj&_r=1Website: https://www.skylerwagoner.com/DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

3 Aug 202258min

35. Dealing with Creative Burnout - Rock Talk Ep. 2

35. Dealing with Creative Burnout - Rock Talk Ep. 2

WHAT'S GOOD ROCKS!! Episode 2 of Rock Talk coming at ya. On this episode, Brayden talks about his time in Vegas for Summer League, Chase goes to Seattle for a massive car production, and Kostas talks about feeling burnt out from tour life.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

27 Juli 202246min

34. How to Take your Sports Videography to the NEXT LEVEL

34. How to Take your Sports Videography to the NEXT LEVEL

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we dive deep into Brayden's process and how he got started in sports videography. He shares stories and gives you insights into this career path. This episode's been a year in the making, and we're excited to finally bring it to you.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Brayden's Sports Videography Masterclass here: www.TheCreatorCoach.comDM US ON IG: Bfiggy:https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

23 Juli 202259min

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