169. How to Create Products People Beg to Buy ft. Maxx Chewning

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we sit down with Caleb Ralston — the brand strategist behind the scenes of Gary Vee and Alex Hormozi, and the creator of the most in-depth content strategy course on the internet (yes, the 6.5 hour one).In this episode, Caleb unpacks how to build a brand people want to copy, not just follow. He breaks down why your social strategy is broken, how to create content that scales trust, and the exact framework he uses to help brands go from overlooked to undeniable.We talk positioning, white space, and why copying top creators will always leave you in second place. Caleb also shares why he dropped a free masterclass instead of selling a course, how it generated 250+ leads overnight, and the long-term thinking that makes him stand out in the most saturated space on the internet.If you’re done chasing views and ready to build something that actually lasts, this is where it begins.Check out Caleb here here:https://www.instagram.com/calebralston/https://www.youtube.com/ ⁨@CalebRalston⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro1:10 - What’s most brands are messing up2:36 - How do you define “work”3:36 - The Brand Journey Framework 6:04 - Caleb’s Brand Journey Framework7:11 - Studying different cultures8:02 - Going all in on YouTube12:10 - Generating 250 leads overnight13:34 - Give everything away for free14:55 - Observing Gary Vee17:06 - The importance of Positioning19:40 - How to stand out today22:30 - Your taste is everything23:41 - How A.I. is affecting creators and brands26:26 - Trust is currency31:12 - Don’t posture as an authority34:30 - The #1 thing that moves the needle36:29 - How to stay consistent with content39:35 - What’s on your rider bro?41:20 - Pairing = Branding48:37 - Protect your brand49:44 - How long it takes to build a successful brand53:23 - Effort means nothing55:49 - Best tools Caleb uses in his business57:36 - How Caleb comes up with ideas for content1:00:00 - Caleb’s merch1:01:08 - Caleb’s first hire1:02:39 - Building someone else’s brand vs. your own1:04:25 - Content is #1 and how to succeed1:09:15 - How to build out a team1:11:39 - Repurpose your ideas and content1:13:36 - Mining content for sustainability1:16:39 - Maker vs. Manager1:19:29 - The challenges that come with starting a business1:22:49 - Hackathon1:27:04 - We love a flop1:31:02 - Having a “gut” feeling1:32:49 - What Caleb learned from Leila Hormozi1:34:55 - What Caleb learned from Gary Vee1:37:04 - What Caleb learned from Alex Hormozi1:39:07 - Overdelivering for clients1:41:53 - Advice to 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

2 Juli 1h 43min

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Check out Hydrant here:https://2ly.link/27h83What’s up, Rock Nation! Today we sit down with none other than Gary Vee – the king of content, CEO of Vayner Media - a $365M agency, and one of the most iconic voices in the creator economy.In this episode, Gary breaks down exactly how to win on social media in 2025 - from why organic content is the lifeblood of any brand, to how creators should think about attention, brand vs sales, and why most people are one piece of content away from changing their life.He also shares how he scaled VaynerMedia from nothing, why content volume beats perfection, and how humility became his greatest superpower in business. We go deep on platform strategy, AI influencers, creating at scale, and why 22 to 30 is your time to go all in on your dream.If you’re a creator, entrepreneur, or marketer trying to dominate attention in today’s world - this is the blueprint..Check out Gary here:https://www.instagram.com/garyvee/https://www.youtube.com/ ⁨@garyvee⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro1:02 - What 90% of brands get wrong about Social Media2:31 - Do you understand each platform?4:26 - Organic Social is life6:10 - The TikTokification of content7:03 - You are the niche9:07 - Gary Vee vs Alex Hormozi10:07 - “I’ve never had to make my money from my audience”11:26 - The early days of Vayner12:58 - Gary’s Ah-Ha moment14:59 - Artlist15:41 - Gary’s pitch to brands for Vayner18:23 - Interest Graph vs. Social Graph20:03 - Sawdust Content Theory21:35 - Gary’s warning to fortune 500 brands23:19 - How Gary’s pitch has changed24:33 - Post Creative Strategy25:23 - How we connected with Gary27:17 - Gary’s won the lottery twice29:23 - Macro patients, micro speed30:53 - Don’t be a dick32:20 - How to really grow something big33:42 - Hiring A players vs. B/C players35:14 - Hydrant36:01 - You’re leaving brand on the table36:44 - Gary’s thoughts on Meta’s A.I. strategy38:58 - How Gary is defending against A.I. 40:22 - How Gary won business early on with Vayner41:25 - Gary’s current social strategy43:25 - Gary’s advice to college graduates46:55 - Going back to being Gary Vee48:31 - A.I. influencers50:17 - Gary’s mindset 25 years ago54:28 - Gary’s has his own slang56:22 - What platforms you should spend the most attention onIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

25 Juni 1h

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartCheck out Motion Array here:https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970What’s up, Rock Nation! Today we welcome the elusive and ultra talented Karl Shakur - a creator who went from sleeping in his car to shooting campaigns for Bugatti, hitting a million followers, and building one of the most distinct visual styles on Instagram.Karl takes us deep into how he turned a $70K brand deal into proof-of-concept for his entire career, why he left architecture behind, and how he now approaches content like a business - with a 6-pillar strategy built to grow depth, not just followers. We talk about the balance between personal and commercial work, how to build longevity as a creative, and why injecting yourself into your work is the ultimate differentiator.If you’re a photographer, filmmaker, or content creator trying to turn your art into a full-time career - this is the blueprint.Check out Karl here:https://www.instagram.com/karl_shakur/https://www.youtube.com/ ⁨@KarlShakur⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Trailer0:36 - Intro1:25 - The $70,000 brand deal that changed his life3:04 - How he used the money4:15 - Proving his parents wrong7:53 - Why brands pay Karl so much11:54 - Where Karl’s love for storytelling came from13:32 - Motion Array14:19 - Karl’s creative strategy18:35 - Does gear matter?20:05 - How Karl pushes his creative limits22:05 - Karl’s insane instagram growth25:28 - Karl’s 6 pillars of content29:32 - Building depth with your audience30:53 - Karl is hyper competitive with content34:21 - Why You Have to Keep Reinventing as a Creator35:13 - Karl’s fitness routine38:10 - Tips for Instagram success40:41 - Why Showing You Is the Key to Standing Out42:35 - Brands Want You, Not Just Your Art44:48 - How Karl Lands & Delivers High-End Brand Deals47:00 - The importance of collaboration48:37 - The misconception about being a full time creator50:02 - Karl’s favorite piece of creative work53:19 - Karl’s new project - The Shkr.club1:00:53 - Perfectionism is a creative killer1:03:38 - The Hidden Cost of Chasing Your Dream1:05:46 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

18 Juni 1h 8min

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartCheck out Hydrant here:https://2ly.link/27h83What’s up, Rock Nation! Today’s episode is a masterclass in LinkedIn growth with Vin Matano — the founder of Creator Buzz and the guy quietly building one of the most powerful B2B creator agencies in the game. After leaving his comfy 9-to-5, Vin hit $750K in his first year and hasn’t looked back.We get into all of it: how to actually go viral on LinkedIn, why your follower count doesn’t matter, how to package your posts for maximum reach, and why photographers and videographers are sleeping on the platform. If you’re a creator trying to land dream clients or brand deals, LinkedIn might be your biggest opportunity, and Vin breaks down the exact playbook for how to win.Check out Vin here:https://www.instagram.com/vinmatano/https://www.youtube.com/ ⁨@vinmatano⁩  https://www.linkedin.com/in/vinmatano/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Trailer0:35 - Intro1:20 - How to crush on LinkedIn as a beginner2:10 - LinkedIn will be the #1 app for creators3:06 - Repackaging content for LinkedIn4:36 - How to win with text6:34 - Why Vin went all in with LinkedIn7:39 - The bar for video is super low8:32 - Why Vin is so bullish on LinkedIn10:18 - Beginner tips11:46 - Video on LinkedIn12:59 - The difference between brands and creators on LinkedIn14:00 - Hydrant15:00 - People don’t want to follow brand pages16:30 - full time linkedin creators17:44 - LinkedIn followers don’t matter as much18:24 - successful LinkedIn content benchmark20:02 - Networking on LinkedIn21:43 - Biggest mistakes beginners make23:00 - The “But, therefore” rule25:45 - What’s not working as well anymore on LinkedIn26:08 - Never post JPEG pics28:23 - You have to adapt as a creator30:20 - LinkedIn tips for Photographers & Videographers32:04 - LinkedIn brand deal structure33:59 - The new Brand Link feature37:13 - Why Vin started Creator Buzz38:32 - Hiring for Creator Buzz40:19 - $750,000 in year one41:33 - Navigating live events45:09 - Difficulties of starting your own business49:18 - Year one business learnings51:34 - Softwares Vin uses52:19 - How ROI is measured53:59 - LinkedIn Influencer budgets55:32 - When Vin knew he had to expand his team58:00 - Cold calling and sales advice1:01:20 - Video Trends1:07:31 - Vetting creators1:09:28 - How he tripled his business1:11:13 - How Vin splits his time1:14:00 - Can podcasts clips perform on LinkedIn?1:15:41 - Your idea is worth sharing1:17:18 - the next 6-12 months1:21:06 - Advice to 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

11 Juni 1h 22min

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Your content strategy might be keeping you broke, and in this episode, we break down why.If you’re a creator trying to grow your personal brand, land dream clients, or sell products/services online, this is the playbook you've been waiting for. We’re giving you 10 game-changing content strategy tips that’ll shift how you think about content, forever. Whether you're on IG, TikTok, or YouTube, these tips will help you stop chasing views and start building a brand that prints money.SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId25Timestamps: 0:00 – Trailer0:36 – Intro2:41 — You’re Optimizing for Views, Not Value8:23 — Followers No Longer Matter16:03 — You’re Playing for Algorithms, Not People19:08 — You’re Not Building a Brand — You’re Just Posting27:04 — You're Avoiding Repetition — Big Mistake33:01 — You're Underestimating the Power of Series36:08 — You Don’t Have a Content Funnel40:13 — Your Call-to-Actions Suck41:25 — You’re Not Capturing Emails — You’re Renting Your Audience44:04 — You’re Not Creating Searchable Evergreen ContentIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

29 Maj 46min

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970What’s up, Rock Nation! Today we’re joined by Tejas - the filmmaker and creator behind one of the most thoughtful and vulnerable docuseries on YouTube. After spending 9 months crafting a series on attractiveness, Tejas pulled in over 1.7 million views and sparked thousands of deeply personal conversations in the comments. In this episode, we dive into how he built a YouTube channel rooted in depth, not just reach, and how he’s redefining what it means to build an audience that actually cares. We get into his creative process, the emotional cost of getting vulnerable online, and why most creators are thinking way too small.Check out Tejas here:https://www.instagram.com/tejashullur/https://www.youtube.com/ ⁨@TejasHullur⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 – Trailer0:33 – Intro1:12 – Why Creators Are Pivoting to YouTube Series2:32 – The Spark Behind the Attractiveness Series5:07 – The Rule Tejas Uses to Validate Video Ideas6:18 – How He Structured the Four-Part Series7:26 – Comparing thumbnails8:39 – Building Stakes and B-Plots Into Episodes10:36 – Thumbnail and title strategy11:23 – Breaking down Tejas’ attractiveness series12:49 - How to start a successful series15:20 – Artlist16:18 - What comes after title and thumbnail18:16 - How often will Tejas create a series on YouTube19:49 – The Anxiety of Inconsistent Uploads21:03 – Short Form Pays the Bills, Long Form Feeds the Soul23:03 - How Tejas has changed as a creator24:23 - Editing process24:47 – Prioritizing Depth Over Width in His Audience27:38 – Why Word Count in Comments Is His Favorite Metric28:52 – How to build depth with your audience32:47 - How to create authentically online36:38 - What Tejas has learned from his roommate Colt39:31 - Producer brain40:08 – Tejas’ ideal monetization strategy48:20 – Dealing with burnout52:20 - The future of Tejas’ channel57:25 - Short form vs long form audiences58:54 - How to make the leap from short form to long form1:02:51 - studying formats1:04:27 – How Tejas’ creative process has changed1:05:54 - Tejas doesn’t want to go viral1:10:05 – Tejas’ mindset going into YouTube1:12:01 – Tejas’ big theory 1:12:43 - What tejas learned from creating short form content1:13:48 - Keeping the viewers attention1:16:25 - The future of the creator economy1:26:04 - What feels off about the creator economy1:28:44 - What tejas is trying to work on in the next 6-12 months1:31:45 - Creator vs consumer relationship1:33:53 - Advice to 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

21 Maj 1h 36min

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Kane Kallaway — the creator and strategist behind one of the fastest-growing YouTube channels on the internet. After his first channel flopped, Kane rebuilt from the ground up, hit 100K subs in under 5 months, and turned his content into a full-blown business. In this episode, we go way beyond surface-level advice and break down the real blueprint: why most creators fail, how to build a six-figure audience, and what it takes to turn your content into cash. If you're tired of guessing what to post or feel stuck trying to grow your brand — this is your playbook.Check out Kallaway here:https://www.instagram.com/kallaway/https://www.youtube.com/ ⁨@kallawaymarketing⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 – Trailer0:36 – Intro1:27 – One-Handed Crack2:12 – Why Kane's First Channel Failed3:31 – Why Random Uploads Kill Your Reach4:31 – What to Do If You’re Starting YouTube Today5:10 – The 4 Steps to Grow Fast on YouTube5:47 – Personal Brand Kickstart6:08 – Avatar → Format → Pain Points → Contrarian Solution8:00 – Motion Array9:10 – Contrarian Opinions Drive Views10:04 – Knowing When a Channel is Working11:02 – YouTube Is a Packaging Platform12:35 – Psychology Behind Clicking Thumbnails15:47 – The First 30 Seconds Matter Most18:11 – 5-Step Formula for YouTube Intros21:13 – Why Most Creators Fail23:03 – Short Form vs Long Form26:10 – How Short Form Made Kane Faster27:18 – The Modern Content Stack28:00 – Owning Your Ads vs Brand Deal Ceiling30:36 – Building a Second Channel Intentionally31:12 – Growing Two Audiences at Once33:14 – How AI Might Backfire on Creators34:52 – Why Personal Brands Will Win36:08 – Giving Away 100% of the Sauce39:10 – 3 Hook Strategies That Work42:15 – Quality Shock: Be a Diamond in the Rough45:20 – The Power of Social Proof While Scrolling48:00 – Kane’s Full Content Workflow & Team Setup50:30 – How Kane Uses vidIQ to Spot Trends52:00 – Funnels, Offers & Business Experiments54:00 – 4 Types of Business Models (High/Low Ticket)56:30 – Why Content Creators Need to Own the Backend1:00:00 – Packaging Content for Business Strategy1:04:00 – What Makes a Great $49 Product1:09:00 – The Power of Email Nurture Sequences1:13:00 – Kane on Content Compression & Value1:17:00 – The AI Risk for Content Creators1:21:00 – Business Model + Lifestyle Fit1:25:00 – How Kane Would Build From Scratch1:29:00 – How to Create Offers from Free Content1:33:00 – Selling Speed, Implementation & Access1:37:00 – Avoiding the Procrastination Trap1:40:00 – Final Thoughts + OutroIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

14 Maj 1h 40min

Our 5 Positioning Tips to Land Bigger Clients (FREE Download):https://the505podcast.courses/5positioningtipsLearn the 6 Questions to ask on Every Discovery Call (FREE Download):https://the505podcast.courses/6questionsfordiscoverycallWhat’s up, Rock Nation! Today we’re joined by Garrett and Chelsea - The married creative duo behind Stache.Haus, a New York-based creative agency. A year ago, they left everything behind in LA, and moved across the country to launch a premium boutique agency in one of the most competitive cities in the world. In this episode, we break down what Instagram doesn’t show you - the sleepless nights, financial pressure, and learning how to fight for your business and your relationship. If you’re dreaming of launching your own agency one day, or just a creative wanting to learn how to work with bigger brands, this is the real behind-the-scenes of what it actually takes.Check out Garrett and Chelsea here:https://www.instagram.com/shortstache/?hl=enhttps://www.instagram.com/chelstache/?hl=enhttps://www.instagram.com/stache.haus/?hl=enSUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 - Trailer0:25 - Intro0:52 - One Handed Crack1:30 - Going all in on building an agency together2:23 - The chaos of quitting, moving, and planning a wedding3:51 - Dealing with NYC winter and emotional shock5:19 - What Garrett gave up to start Stache.Haus6:27 - Chelsea’s struggle to gain respect in a male-dominated space7:59 - Why brand confusion is still a challenge8:55 - How inbound leads split between Shortstache and Stache.Haus10:58 - The moment they decided to launch the agency12:09 - What makes their agency different from traditional production houses14:25 - Agency frustrations: when bad ideas come from big budgets17:28 - Brutal truths about launching a business in NYC18:52 - Pressure, burnout, and financial fear21:55 - No separation between work and life23:20 - The cost of grinding 24/7 as a couple25:32 - “I didn’t sign up for this”26:43 - Building structure through calendars and time blocking28:21 - Tools they use to run the business30:14 - Their biggest financial mistake: no runway31:50 - Emotional breaking point before the wedding33:36 - Learning to love each other under extreme stress35:25 - Becoming bulletproof through adversity36:43 - How they decide if a client is a good fit38:12 - Standing up to disrespectful clients41:18 - Dream team structure for the agency43:40 - The vision for a physical Stache.Haus location45:45 - How Chelsea wants to evolve her role47:08 - Garrett’s goal to stop touching the camera50:00 - Why NYC accelerates brand relationships52:16 - Boots-on-the-ground strategy for brand deals54:51 - Creating campaigns that stand out from recap videos56:23 - Their exact brand deal workflow and process58:28 - Why every project starts with a phone call1:01:32 - How they quote and budget campaigns1:03:34 - Lessons learned from bad brand deals1:07:04 - Why trust and boundaries with clients matter1:10:25 - Advice for anyone starting a creative agencyIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

7 Maj 1h 26min