The Will to Win with Michelle Shigemasa

Michelle Shigemasa has been in the beauty industry for a long time, working for brands such as Smashbox and Bobbi Brown Cosmetics. Today, she’s the CEO of Murad, where she dedicates herself to promoting the wellbeing and confidence of women everywhere. Her latest victory has been the successful transition of the company from largely brick-and-mortar to largely online. In this episode Michelle joins us to talk about her journey to CEO. She talks about coping with changing dreams, what to look for in a potential employee (and employer), and how to tell when it’s time to move onto something new. She discusses the shift to virtual, the beauty industry, how to get promoted, and the importance of strong will as well as gratitude. She includes bonuses such as her personal skincare routine, how she spends her off-time, and the company’s plans for the coming year. “You shouldn’t wait to be recognized for the work that you do. You should ask for what you want.” “Making mistakes makes you smarter, makes you stronger.” This week on SocialFly’s Entreprenista Podcast: How to recharge when you’re not workingFinding what you’re passionate aboutThe importance of continuous learningThe importance of hiring nice peopleWeathering changes in company cultureSocial media tipsBeing where the consumer is Resources Mentioned The Five Dysfunctions of a Team Connect with Michelle Company InstagramCompany Website Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.