326 - Ali Mejia and Mariela Rovito, Eberjey: From Self-Funding to Sleepwear Success

"Being an Entreprenista means also showing up for other women entrepreneurs, lifting them up and sharing our wisdom, our knowledge...that is so important to us." In this episode, we sit down with Ali Mejia and Mariela Rovito, co-founders of Eberjey, the luxury sleepwear brand that has redefined comfort and style. From their humble beginnings with just $20,000 to building a global brand sold in over 1,200 stores, Ali and Mariela share their journey of resilience, partnership, and innovation. Discover how they navigated the challenges of starting a business in the pre-social media era, pivoted to e-commerce in 2020, and built a brand that’s beloved by customers worldwide. Whether you're an aspiring entrepreneur or a seasoned business owner, this conversation is packed with invaluable lessons on focus, trust, and the power of showing up. What we talked about: The early days: From trade shows to traditional media (5:00) Pivoting to e-commerce and lessons from 2020 (15:00) Building a 27-year business partnership: Trust, respect, and focus (25:00) Marketing strategies: From performance marketing to community building (35:00) Favorite business tools and solutions they can’t live without (45:00) Final advice: The importance of showing up and empowering other women entrepreneurs (50:00) Exclusive for Entreprenistas Use code Entreprenista10 at Eberjey for a special discount on your order! Connect with Ali and Mariela: Eberjey Ali's Linkedin Mariela's Linkedin Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.