352 - Divya Gugnani, 5 SENS: Lessons on Launching Products That Truly Connect With Customers

“Every email that goes out with a pitch to tell someone about the brand, they may not answer, they may not opt in for product, and we may not gift them, but I built one more touch point of brand awareness and maybe [they] read that email and discovered our brand. You have to be what 99% of the world is not, which is consistent.” In this episode, Stephanie sat down with Divya Gugnani, a serial entrepreneur and investor as well as the CEO and co-founder of Wander Beauty, a brand renowned for its clean multitasking beauty essentials designed for the modern woman on the go. With 5 SENS, her latest business venture, Divya is creating a sensory experience with fragrances that emphasizes clean ingredients and unique mood encapsulating scents. Her commitment to clean beauty and innovative consumer focused products continues to drive her success in the competitive beauty industry and her leadership has earned her numerous accolades and awards, underscoring her impact as a visionary in the beauty market. Tune in to hear Divya’s advice on venturing into a new industry, building a successful business with a partner, and how she keeps her focus and balance with her growing family. What We Talked About: The lesson Divya learned from selling to QVC [07:14] If you lack the knowledge, surround yourself with experts and build a community [12:56] The power of working with a business coach [17:07] How Divya’s experiences in childhood and adolescence inspired her fragrance business, 5 SENS [18:04] People are the magic ingredient to building an outstanding brand [25:48] Connect with Divya: Divya Gugnani on LinkedIn 5sens.cowanderbeauty.com@5sensco on Instagram⁠ @wander_beauty on Instagram⁠ @dgugnani on Instagram Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.