170. How I Built a $100M Brand from My Parent's House ft. Christian Guzman

170. How I Built a $100M Brand from My Parent's House ft. Christian Guzman

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Christian Guzman — fitness YouTuber, entrepreneur, and founder of Alphalete, Alphaland, and 3D Energy. His creator-led brands have generated over half a billion dollars in revenue.


Christian shares how he went from sleeping on a futon in a failing gym to building Alphaland, and the hard lessons most people miss behind the $500M headlines - from chasing top-line revenue at the expense of profit, to nearly losing it all during Alphaland’s buildout, to why the right hires matter more than more hires.


We also dive into what creators misunderstand about building a brand, why influencer marketing is fading, and why YouTube is still king. If you want the blueprint for scaling beyond content and turning vision into a business, this one’s for you.


Check out Christian here:

https://www.instagram.com/christianguzmanfitness/

https://www.youtube.com/ ⁨@guzmanchristian⁩

https://www.instagram.com/alphalete/


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide


Join our Discord! https://discord.gg/xgEAzkqAvs


More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

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KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets


Kostas’ Amazon Storefront:

https://amzn.to/3GhId25


15% OFF Prism Lens FX with code: KOSTAS15

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Timestamps:

0:00 - Intro

1:29 - What makes creator brands scale vs. flop

2:22 - Separating from the brand

4:47 - Revenue isn’t everything

6:06 - Christian had no one to turn to for advice

7:53 - Dealing with ego

10:45 - Christian’s biggest lesson in business

11:50 - The power of A player hires

15:13 - Personal Brand Kickstart

15:39 - The dangers of being a checklist CEO

16:47 - Christian’s biggest hire to date

18:55 - Why Christian doesn’t ask for advice

21:29 - Alphalete’s infrastructure

24:40 - Bringing a team inhouse

26:37 - Getting people bought into your vision

28:11 - You lose everything tomorrow, how do you build back up

31:58 - Why YouTube will win

33:48 - Why Christian started a completely new YouTube channel

35:50 - The goal post is constantly moving

38:46 - Influencer marketing is changing

42:30 - Building a brand takes longer than you think

44:47 - Christian’s biggest rick

47:53 - Buying the Alphalete property during covid

49:27 - How Adderall affected Christian

51:43 - Customer Acquisition for Alphaland vs Alphalete

54:52 - What people don’t understand about building a brand in 2025

56:45 - Content is the #1 most important needle mover

58:39 - Christian’s YouTube strategy

1:00:28 - How Alphalete’s first package shaped everything

1:02:55 - How Christian handles messed up clothing

1:04:50 - Being obsessed with the details

1:05:30 - Alphalete’s first women drop

1:08:01 - The decision to do women’s clothing

1:09:18 - What happens when inventory sits in storage

1:10:39 - Holding inventory costs money

1:11:44 - Chasing Gym Shark

1:13:35 - The drop style business model

1:15:09 - When to bring back old styles

1:16:39 - Separating Alphalete Women’s vs Men’s

1:19:56 - Summer Shredding

1:23:07 - The response to Summer Shredding from the Body Building community

1:25:11 - How Summer Shredding has evolved

1:25:53 - Getting 3D back

1:27:31 - How to start an energy drink brand

1:30:01 - Re-introducing 3D to the world

1:30:34 - The pricing strategy of $2 per can

1:32:43 - Pitching 3D

1:34:45 - Christian’s time management

1:38:28 - Christian’s new training style

1:40:13 - Christian hypes you up

1:43:57 - How to build strength

1:45:48 - Christian’s in the best shape of his life

1:46:41 - Running a marathon

1:49:46 - Goals outside of fitness

1:51:41 - Finding balance

1:53:24 - Gaining clarity in your 30s

1:56:22 - How to refuel from burnout

1:57:50 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(178)

82. How Scott Ohashi Films for BOTH The Dodgers AND The Lakers

82. How Scott Ohashi Films for BOTH The Dodgers AND The Lakers

Roc Nation, welcome back to EP 82 of The 505 Podcast! Today's guest is Scott Ohashi. Scott is an incredibly talented cinematography, who works for Spectrum TV and has the lucky job of covering two of the most prestigious teams in all of sports - The Dodgers and Lakers. He drops some amazing gems about storytelling for longer form pieces and even gives away some editing secrets for his unreal color and sound design.Get the best memory cards in the game, Lexar Memory, here:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Scott Here:https://www.instagram.com/scottohashi/https://www.scottohashi.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Okt 20231h 32min

81. How to Create a BULLET PROOF Personal Brand in 2023

81. How to Create a BULLET PROOF Personal Brand in 2023

This week, we're talking personal brand! In 2023, it's no longer a "nice to have," it's a MUST have. We wanted to share some tips for building a BULLET PROOF personal brand, and provide you an exercise for how to figure yours out. We also got our first sponsor, all thanks to all you ROCKS!You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKJoin our Discord!https://discord.gg/xgEAzkqAvsTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

28 Sep 20231h 4min

80. Documenting Messi’s Historic World Cup Run w/ Devin L'Amoreaux

80. Documenting Messi’s Historic World Cup Run w/ Devin L'Amoreaux

Roc Nation, welcome back to Episode 80 of the 505 Podcast! On today's episode we welcome Devin L'Amoreaux. Devin is one of the most talented Soccer Photographers in the game and partner in Starting Eleven Media Agency Last year he had the chance to travel all the way to Qatar for the World Cup and document Argentina's historic run to win it all. He was also commissioned recently to shoot the cover of the new EA Sports FC 24 game. This conversation is a long one, so make yourself comfortable and enjoy!Join our Discord!https://discord.gg/WbQbjWtQvFCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Devin here!https://www.instagram.com/devinlamoreaux/?hl=enhttps://www.instagram.com/startingeleven.us/?hl=enhttps://www.devinlamoreaux.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

22 Sep 20231h 38min

79. Getting Invited to Sony's Exclusive KANDO Trip

79. Getting Invited to Sony's Exclusive KANDO Trip

Kostas FINALLY got the invite, Chase went hiking, Brayden hung out with the Rocks, and Kian DROPPED OUT of school! This is a fun Rock Talk, so grab some pop corn, sit back, and enjoy!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Creators Interviewed:https://www.instagram.com/nicolaschae/https://www.instagram.com/mattykay/https://www.instagram.com/arijelkins/https://www.instagram.com/artofvisuals/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

13 Sep 20231h 13min

78. From Shooting the Miami Heat to Starting a Creative Agency with Trey Mena

78. From Shooting the Miami Heat to Starting a Creative Agency with Trey Mena

Welcome back Rock Nation to Episode 78 of The 505 Podcast! He hails from the land of Newport Beach ,CA, he’s a storyteller, video producer, and photographer. He recently decided to leave his job shooting for the Miami Heat and become Tyler Hero's personal Content Director. If you're a hoops fan, you're going to love this one!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check Out Trey Here:https://www.instagram.com/treym.jpg/https://shootershoot.myshopify.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

7 Sep 20231h

77. How CEDLOM Helped Build a 35 Million Subscriber Youtube Empire

77. How CEDLOM Helped Build a 35 Million Subscriber Youtube Empire

Welcome back to Episode 77 of The 505 Podcast, we have on the king of gaming setups, he’s a streamer, avid Tik Toker, he’s apart of the Tesla crew please give a warm welcome to CEDRICK PLAMO! COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Ced's work! https://www.instagram.com/cedlomtv/ https://www.tiktok.com/ @cedlom  https://www.youtube.com/ @cedlom  DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

31 Aug 202337min

76. Leaving LA behind for Paris - Claire Lejeune's Photography Journey

76. Leaving LA behind for Paris - Claire Lejeune's Photography Journey

Have you ever wanted to pack up all your stuff and just move to a different country? Well that's exactly what today's guest, Claire Lejeune, did. In today's episode, we touch on why Claire decided to leave her life in LA behind, mistakes beginner photographers make, and her experience starting a creative podcastWorkMode Job Opportunity here:https://fork-play-a44.notion.site/WorkMode-Content-Lead-Job-Description-49712e5526f54c47adde699ec63808f8STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Claire here!https://www.instagram.com/ladybaguette/https://www.instagram.com/shootyourshotpodcast_/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

24 Aug 202346min

75. Traveling for a Shoot? Tips to CRUSH Your Next Out-Of-State Gig

75. Traveling for a Shoot? Tips to CRUSH Your Next Out-Of-State Gig

Roc Nation, welcome back to episode 75 of The 505 Podcast. Kostas went to the Hamptons and learned a few things. Enjoy!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

17 Aug 202348min

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