170. How I Built a $100M Brand from My Parent's House ft. Christian Guzman

170. How I Built a $100M Brand from My Parent's House ft. Christian Guzman

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Christian Guzman — fitness YouTuber, entrepreneur, and founder of Alphalete, Alphaland, and 3D Energy. His creator-led brands have generated over half a billion dollars in revenue.


Christian shares how he went from sleeping on a futon in a failing gym to building Alphaland, and the hard lessons most people miss behind the $500M headlines - from chasing top-line revenue at the expense of profit, to nearly losing it all during Alphaland’s buildout, to why the right hires matter more than more hires.


We also dive into what creators misunderstand about building a brand, why influencer marketing is fading, and why YouTube is still king. If you want the blueprint for scaling beyond content and turning vision into a business, this one’s for you.


Check out Christian here:

https://www.instagram.com/christianguzmanfitness/

https://www.youtube.com/ ⁨@guzmanchristian⁩

https://www.instagram.com/alphalete/


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide


Join our Discord! https://discord.gg/xgEAzkqAvs


More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.the505podcast.com/BFIGGYSFXPACK


KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets


Kostas’ Amazon Storefront:

https://amzn.to/3GhId25


15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej


Timestamps:

0:00 - Intro

1:29 - What makes creator brands scale vs. flop

2:22 - Separating from the brand

4:47 - Revenue isn’t everything

6:06 - Christian had no one to turn to for advice

7:53 - Dealing with ego

10:45 - Christian’s biggest lesson in business

11:50 - The power of A player hires

15:13 - Personal Brand Kickstart

15:39 - The dangers of being a checklist CEO

16:47 - Christian’s biggest hire to date

18:55 - Why Christian doesn’t ask for advice

21:29 - Alphalete’s infrastructure

24:40 - Bringing a team inhouse

26:37 - Getting people bought into your vision

28:11 - You lose everything tomorrow, how do you build back up

31:58 - Why YouTube will win

33:48 - Why Christian started a completely new YouTube channel

35:50 - The goal post is constantly moving

38:46 - Influencer marketing is changing

42:30 - Building a brand takes longer than you think

44:47 - Christian’s biggest rick

47:53 - Buying the Alphalete property during covid

49:27 - How Adderall affected Christian

51:43 - Customer Acquisition for Alphaland vs Alphalete

54:52 - What people don’t understand about building a brand in 2025

56:45 - Content is the #1 most important needle mover

58:39 - Christian’s YouTube strategy

1:00:28 - How Alphalete’s first package shaped everything

1:02:55 - How Christian handles messed up clothing

1:04:50 - Being obsessed with the details

1:05:30 - Alphalete’s first women drop

1:08:01 - The decision to do women’s clothing

1:09:18 - What happens when inventory sits in storage

1:10:39 - Holding inventory costs money

1:11:44 - Chasing Gym Shark

1:13:35 - The drop style business model

1:15:09 - When to bring back old styles

1:16:39 - Separating Alphalete Women’s vs Men’s

1:19:56 - Summer Shredding

1:23:07 - The response to Summer Shredding from the Body Building community

1:25:11 - How Summer Shredding has evolved

1:25:53 - Getting 3D back

1:27:31 - How to start an energy drink brand

1:30:01 - Re-introducing 3D to the world

1:30:34 - The pricing strategy of $2 per can

1:32:43 - Pitching 3D

1:34:45 - Christian’s time management

1:38:28 - Christian’s new training style

1:40:13 - Christian hypes you up

1:43:57 - How to build strength

1:45:48 - Christian’s in the best shape of his life

1:46:41 - Running a marathon

1:49:46 - Goals outside of fitness

1:51:41 - Finding balance

1:53:24 - Gaining clarity in your 30s

1:56:22 - How to refuel from burnout

1:57:50 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(178)

74. What it Takes to Photograph The NBA Every Night with Abigail Keenan Field

74. What it Takes to Photograph The NBA Every Night with Abigail Keenan Field

What's going on Rock Nation! Today we have on The Lakers Team Photographer, Abigail Keenan Field. Not only does she work with Brayden, but she's obviously way cooler than him, because she has a handshake with Lebron. We're so hyped to have another incredible female creative on the show, so please sit back, and enjoy!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check Out Abigail here:https://www.instagram.com/akfieldster/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

10 Aug 20231h 7min

73. Jack Cook Reveals his Secrets to Mastering Daily Vlogs

73. Jack Cook Reveals his Secrets to Mastering Daily Vlogs

Today we welcome back Jack Cook! Since we first spoke to Jack over a year ago, he has turned his daily TikTok vlogs into his full-time career. He shares his secrets as to what actually goes into making his vlogs, and shares tips all creators can implement into their content to tell better stories.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JACK HERE:https://www.tiktok.com/@.jackcookhttps://www.instagram.com/_hjcook/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

3 Aug 20231h 14min

72. How to Price your Photo + Video Work (How MUCH to Charge w/ Real Numbers)

72. How to Price your Photo + Video Work (How MUCH to Charge w/ Real Numbers)

You guys have been asking for it, so here it is. This is our guide on how much you should charge for your work as a photographer and videographer. If you have any specific questions, leave them down in the comments. And if you'd like the PDF on pricing that we mentioned in the episode, DM us or leave a comment down below.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

26 Juli 20231h 5min

71. ULTIMATE Camera Gear Buying Guide (2023)

71. ULTIMATE Camera Gear Buying Guide (2023)

We get it... Every camera brand and their mother is just releasing cameras left and right, and you might be a little confused as to which one you should buy. Well, wonder no more because this is our full in-depth guide to what camera you should buy in 2023. STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

20 Juli 20231h 13min

70. JHAWK's Secrets to Cultivating a Die-Hard Audience on Social Media

70. JHAWK's Secrets to Cultivating a Die-Hard Audience on Social Media

Roc Nation, welcome back to episode 70 of The 505 Podcast. Today we welcome Johnny Hochstetler he is the content director for GHOST LIFESTYLE, Youtuber, Tik Toker, overall content machine welcome to the show!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JHAWK HERE:https://www.instagram.com/johnnyhochstetler/https://www.youtube.com/ @JHawk DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

13 Juli 20231h 13min

69. Overcoming Addiction to Chasing Storms as a Landscape Photographer w/ Chris Balladarez

69. Overcoming Addiction to Chasing Storms as a Landscape Photographer w/ Chris Balladarez

Roc Nation, welcome back to episode 69 of The 505 Podcast. Today we have one of the most talented travel and landscape photographers and videographers in the game. He lives in a van, chases storms for fun, and recently got his bucket list shot. Ladies and Gentleman, please welcome Christopher BalladarezSTEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT CHRIS HERE:https://www.instagram.com/christopherballadarez/https://www.youtube.com/ @ChristopherBalladarez https://christopherballadarez.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Juli 20231h 37min

68. Posting Daily Videos: What We’ve Learned and Our Struggles

68. Posting Daily Videos: What We’ve Learned and Our Struggles

What's up Rock Nation! We're back with another Rock Talk. On today's EP we talk about our 30 for 30 social media challenge, Kostas going to Cabo for vacation, Brayden's 3rd installment of his sports filmmaking course, and Chase's 5 day million dollar shoot experience!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

29 Juni 202349min

67. 7 Continents in 7 Days: Ryan Kao's EPIC Adventure

67. 7 Continents in 7 Days: Ryan Kao's EPIC Adventure

Roc Nation, welcome back to episode 67 of The 505 Podcast. Today’s guest hails from the land of Portland, Oregon. He’s a filmmaker, DP, YouTuber, and a Sony shooter. Ladies and gentleman, please welcome Ryan Kao.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT RYAN HERE:https://www.instagram.com/ryanmkao/https://www.youtube.com/ @RyanKao DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

23 Juni 20231h 29min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-borsens-finest
uppgang-och-fall
svd-ledarredaktionen
rss-svart-marknad
avanzapodden
rss-dagen-med-di
lastbilspodden
borsmorgon
rss-inga-dumma-fragor-om-pengar
affarsvarlden
24fragor
fill-or-kill
rss-kort-lang-analyspodden-fran-di
rss-badfluence
bathina-en-podcast
rss-den-nya-ekonomin
rikatillsammans-om-privatekonomi-rikedom-i-livet