326. The psychology of nicotine

326. The psychology of nicotine

Nicotine is everywhere - but not in the way we once knew it. It’s not just in cigarettes anymore. It’s in sleek vapes, tiny pouches, lozenges, gum, even diffusers marketed as 'wellness'. And somewhere along the way, it stopped feeling like a vice and started looking... aesthetic. Clean. Even, normal.
In today’s episode, we unpack the ever-present boom of nicotine and what it reveals about our generation’s relationship with coping, craving, and control. Because this isn’t just about addiction - it’s about soothing anxiety, chasing focus, managing overstimulation, and the ways we self-medicate under pressure.

We explore:

  • Nicotine as a stimulant and a coping mechanism
  • Levels of conformity and links to the ‘in-group’
  • How nicotine got rebranded for a new generation
  • The role of dissonance in maintaining the cycle
  • How to break the bad habit loop

Whether you’ve used nicotine yourself or just want to understand why it’s seems like everyone has a vape – this episode is for you.

ORDER MY BOOK: https://www.psychologyofyour20s.com/general-clean

Follow Jemma on Instagram: @jemmasbeg

Follow the podcast on Instagram: @thatpsychologypodcast

For business: psychologyofyour20s@gmail.com

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

See omnystudio.com/listener for privacy information.

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341. The 5 types of toxic friendships

341. The 5 types of toxic friendships

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340. The 10 regrets I have about my 20s (so far)

340. The 10 regrets I have about my 20s (so far)

Today I'm reflecting on some of the lessons I've been taking from my early 20s. We all have regrets about things we wish we'd done differently or not done at all, and I'm hoping you can learn from min...

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339. The psychology of rock bottom

339. The psychology of rock bottom

Hitting rock bottom is one of the most painful human experiences - when the future is blurry, the past feels heavy, and you barely recognize the person staring back in the mirror. Maybe it’s the end o...

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I Am Not Here To Manage Other People's Emotions

I Am Not Here To Manage Other People's Emotions

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338. The psychology of borderline personality disorder (BPD)

338. The psychology of borderline personality disorder (BPD)

Borderline Personality Disorder (BPD) is one of the most misunderstood mental health conditions, clouded by stigma and misinformation. In this episode, we take a compassionate, research-based look at ...

30 Sep 202558min

337. Are personality tests legit?

337. Are personality tests legit?

From Myers-Briggs to the Big Five, almost all of us at some stage have done a personality test. Whether it labelled you an introvert or extrovert, a big thinker or a small details individual, it's eas...

28 Sep 202525min

336. Why do we crave external validation?

336. Why do we crave external validation?

In our twenties, the feedback sources that once defined our worth - grades, report cards, and parental praise - start to disappear. This leaves a void, which many of us instinctively turn to external ...

25 Sep 202542min

335. It's okay to change your mind

335. It's okay to change your mind

We often think that once we've made a decision, or said we believe something, or stated something about ourselves, we must always stay the same and can never change our minds. That is entirely incorre...

23 Sep 202543min

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