326. The psychology of nicotine

326. The psychology of nicotine

Nicotine is everywhere - but not in the way we once knew it. It’s not just in cigarettes anymore. It’s in sleek vapes, tiny pouches, lozenges, gum, even diffusers marketed as 'wellness'. And somewhere along the way, it stopped feeling like a vice and started looking... aesthetic. Clean. Even, normal.
In today’s episode, we unpack the ever-present boom of nicotine and what it reveals about our generation’s relationship with coping, craving, and control. Because this isn’t just about addiction - it’s about soothing anxiety, chasing focus, managing overstimulation, and the ways we self-medicate under pressure.

We explore:

  • Nicotine as a stimulant and a coping mechanism
  • Levels of conformity and links to the ‘in-group’
  • How nicotine got rebranded for a new generation
  • The role of dissonance in maintaining the cycle
  • How to break the bad habit loop

Whether you’ve used nicotine yourself or just want to understand why it’s seems like everyone has a vape – this episode is for you.

ORDER MY BOOK: https://www.psychologyofyour20s.com/general-clean

Follow Jemma on Instagram: @jemmasbeg

Follow the podcast on Instagram: @thatpsychologypodcast

For business: psychologyofyour20s@gmail.com

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

See omnystudio.com/listener for privacy information.

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325. 4 ways I deal with anxiety in my 20s

325. 4 ways I deal with anxiety in my 20s

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324. Why do we hold grudges?

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323. The power of breathwork

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322. How to feel like yourself again

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321. The psychology of run clubs

321. The psychology of run clubs

Running might seem like a solo sport - something we do to clear our heads, hit a goal, or just survive another cardio session. But recently, a new kind of running culture has emerged: one built not on...

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320. Should I break up with my phone?

320. Should I break up with my phone?

Me and my phone are in a toxic relationship, let me explain... ORDER MY BOOK: https://www.psychologyofyour20s.com/general-clean Follow Jemma on Instagram (ironic for this episode, I know): @jemmasb...

8 Aug 202544min

319. How does food affect our psychology?

319. How does food affect our psychology?

We’ve all heard the phrase “you are what you eat,” but what if it’s more accurate to say “you feel what you eat”? Behind every meal, snack, or sugar crash is an intricate, fascinating connection betwe...

5 Aug 202556min

318. Dealing with uncertainty in your 20s

318. Dealing with uncertainty in your 20s

Uncertainty is the defining emotion of our 20s. Career paths, relationships, identity, purpose ... so much of this decade is marked by not knowing. Does that have to be as uncomfortable as we think it...

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