Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

What are the limitations of relying on logic as an upfront filter in pursuing ideas? Find out as I talk to Rory Sutherland about his new books Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (William Morrow, 2019) Sutherland is Vice Chairman of Ogilvy, a legendary advertising agency. He’s also a columnist for The Spectator and a past president of the London-based Institute of Practitioners in Advertising (IPA). His TED Talks have been viewed over 6.5 million times. Topics covered in this episode include: What’s to be gained from realizing that evolution likes fitness, not accuracy. Why biology is different from physics, thereby meaning that there will likely never be a Newton of biology, of marketing, or other fields, where universal laws don’t apply. Instead, the focus is on noting the exceptions and finding patterns. Realizing how much people are context-dependent in realizing solutions to problems. Many forms of measurement create more problems than successful outcomes. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his “Faces of the Week” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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David Livermore, "Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization" (Berrett-Koehler, 2022)

David Livermore, "Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization" (Berrett-Koehler, 2022)

Today I talked to David Livermore about his book Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization (Berrett-Koehler, 2022). While the author argues tha...

6 Okt 202229min

Jamie Fahey, "Futsal: The Indoor Game That Is Revolutionizing World Soccer" (Melville House, 2021)

Jamie Fahey, "Futsal: The Indoor Game That Is Revolutionizing World Soccer" (Melville House, 2021)

Today I talked to Jamie Fahey about his book Futsal: The Indoor Game That Is Revolutionizing World Soccer (Melville House, 2021). Some 60 million people player futsal worldwide, as this five-a-side ve...

22 Sep 202231min

Eric A. Posner, "How Antitrust Failed Workers" (Oxford UP, 2021)

Eric A. Posner, "How Antitrust Failed Workers" (Oxford UP, 2021)

Today I talked to Eric Posner about his book How Antitrust Failed Workers (Oxford UP, 2021). When anti-trust cases are brought forward, typically they involve monopolies exercising undue power in rega...

8 Sep 202238min

John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

Today I talked to John List about his book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022). Want to go on an exuberant, incisive ride through why so many initia...

25 Aug 202242min

Andrea Karnes, "Women Painting Women" (Delmonico Books, 2022)

Andrea Karnes, "Women Painting Women" (Delmonico Books, 2022)

Andrea Karnes' book Women Painting Women (Delmonico Books, 2022) documents a wide-ranging exhibit inclusive of women as both the makers and subjects of paintings. The artists hail from around the worl...

11 Aug 202232min

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that th...

28 Juli 202230min

Alenka Triplat et al., "Profit from the Source: Transforming Your Business by Putting Suppliers at the Core" (HBR Press, 2022)

Alenka Triplat et al., "Profit from the Source: Transforming Your Business by Putting Suppliers at the Core" (HBR Press, 2022)

Today I talked to Alenka Triplat about Profit from the Source: Transforming Your Business by Putting Suppliers at the Core (HBR Press, 2022). Want to know the challenges bedeviling NATO as it seeks to...

14 Juli 202223min

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week’s guest Greg Hoffman, the characteristics of empathy ...

30 Juni 202231min

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