Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies. On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their dream job, and what it means to have conversations with consumers rather than interrupt them with ads. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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David Livermore, "Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization" (Berrett-Koehler, 2022)

David Livermore, "Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization" (Berrett-Koehler, 2022)

Today I talked to David Livermore about his book Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization (Berrett-Koehler, 2022). While the author argues tha...

6 Okt 202229min

Jamie Fahey, "Futsal: The Indoor Game That Is Revolutionizing World Soccer" (Melville House, 2021)

Jamie Fahey, "Futsal: The Indoor Game That Is Revolutionizing World Soccer" (Melville House, 2021)

Today I talked to Jamie Fahey about his book Futsal: The Indoor Game That Is Revolutionizing World Soccer (Melville House, 2021). Some 60 million people player futsal worldwide, as this five-a-side ve...

22 Sep 202231min

Eric A. Posner, "How Antitrust Failed Workers" (Oxford UP, 2021)

Eric A. Posner, "How Antitrust Failed Workers" (Oxford UP, 2021)

Today I talked to Eric Posner about his book How Antitrust Failed Workers (Oxford UP, 2021). When anti-trust cases are brought forward, typically they involve monopolies exercising undue power in rega...

8 Sep 202238min

John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

Today I talked to John List about his book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022). Want to go on an exuberant, incisive ride through why so many initia...

25 Aug 202242min

Andrea Karnes, "Women Painting Women" (Delmonico Books, 2022)

Andrea Karnes, "Women Painting Women" (Delmonico Books, 2022)

Andrea Karnes' book Women Painting Women (Delmonico Books, 2022) documents a wide-ranging exhibit inclusive of women as both the makers and subjects of paintings. The artists hail from around the worl...

11 Aug 202232min

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that th...

28 Juli 202230min

Alenka Triplat et al., "Profit from the Source: Transforming Your Business by Putting Suppliers at the Core" (HBR Press, 2022)

Alenka Triplat et al., "Profit from the Source: Transforming Your Business by Putting Suppliers at the Core" (HBR Press, 2022)

Today I talked to Alenka Triplat about Profit from the Source: Transforming Your Business by Putting Suppliers at the Core (HBR Press, 2022). Want to know the challenges bedeviling NATO as it seeks to...

14 Juli 202223min

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week’s guest Greg Hoffman, the characteristics of empathy ...

30 Juni 202231min

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