Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies. On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their dream job, and what it means to have conversations with consumers rather than interrupt them with ads. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Shameen Prashantham, "Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups" (Wiley, 2021)

Shameen Prashantham, "Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups" (Wiley, 2021)

Today I talked to Shameen Prashantham about his book Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups (Wiley, 2021). In a nutshell, the distrust that must ...

17 Feb 202232min

Martin Wells, "No One Playing: The Essence of Mindfulness in Golf and in Life" (John Hunt, 2022)

Martin Wells, "No One Playing: The Essence of Mindfulness in Golf and in Life" (John Hunt, 2022)

Today I talked to Martin Wells about his new book No One Playing: The Essence of Mindfulness in Golf and in Life (John Hunt, 2022).  As Martin Wells explains, to imagine you’re in control, on a golf c...

10 Feb 202236min

Leonard Mlodinow, "Emotional: How Feelings Shape Our Thinking" (Pantheon, 2022)

Leonard Mlodinow, "Emotional: How Feelings Shape Our Thinking" (Pantheon, 2022)

Today I talked to Leonard Mdlodinow about his new book Emotional: How Feelings Shape Our Thinking (Pantheon, 2022). "On or around December 1910, human character changed,” Virginia Woolf memorably wrot...

3 Feb 202246min

Ben M. Bensaou, "Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA" (McGraw Hill, 2021)

Ben M. Bensaou, "Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA" (McGraw Hill, 2021)

Today I talked to Ben M. Bensaou about his new Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA (McGraw Hill, 2021). This episode could have just as easily been called...

27 Jan 202235min

Minal Bopaiah, "Equity: How to Design Organizations Where Everyone Thrives" (Berrett-Koehler, 2021)

Minal Bopaiah, "Equity: How to Design Organizations Where Everyone Thrives" (Berrett-Koehler, 2021)

Today I talked to Minal Bopaiah about her new book Equity: How to Design Organizations Where Everyone Thrives (Berrett-Koehler, 2021). Remember the Marlboro Man? Of course you do, as he symbolizes the...

20 Jan 202234min

Coleen Ammerman and Boris Groysberg, "Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work" (HBR Press, 2021)

Coleen Ammerman and Boris Groysberg, "Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work" (HBR Press, 2021)

Today I talked to Colleen Ammerman about her new book (co-authored with Boris Groysberg) Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work (HBR Press, 2021). The statistics...

13 Jan 202234min

Pamela Slim, "The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You" (McGraw Hill, 2021)

Pamela Slim, "The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You" (McGraw Hill, 2021)

Today I talked to Pamela Slim about her new book The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You (McGraw Hill, 2021). Almost all the new jobs created in Americ...

6 Jan 202233min

Nathalie Nahai, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience" (Kogan Page, 2022)

Nathalie Nahai, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience" (Kogan Page, 2022)

Today I talked to Nathalie Nahai new book Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page, 2022) David Brooks once joked that in the end the “revolution” promised us by the Baby...

30 Dec 202134min

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