Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next. As Melina Palmer fully recognizes, behavioral economic principles help to unlock the mystery of why people do things that seem so confounding. How could it be, for instance, that giving the gift of two mints with your check in the restaurant can lead to a 14% increase in the average tip for the waiter? Well, gratitude—the principle of reciprocity—weighs in. From the difference between satisfaction and delight to what the peak/end rule can make a small business more prosper if used well, this is both a fun and meaningful episode. Melina Palmer is the founder and CEO of the Brainy Business and hosts the podcast by that same name. She received a Masters in behavior economics from the Chicago School of Professional Psychology, teaches at the Texas A&M Human Behavior Lab, and writes a column for Inc. magazine. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Eugene Lipov and Jamie Mustard, "The Invisible Machine: The Startling Truth About Trauma and the Scientific Breakthrough That Can Transform Your Life" (BenBella Books, 2023)

Eugene Lipov and Jamie Mustard, "The Invisible Machine: The Startling Truth About Trauma and the Scientific Breakthrough That Can Transform Your Life" (BenBella Books, 2023)

Today I talked to Eugene Lipov about his new book (co-authored with Jamie Mustard), The Invisible Machine: The Startling Truth About Trauma and the Scientific Breakthrough That Can Transform Your Life...

18 Maj 202341min

Andrew Small, "No Limits: The Inside Story of China's War with the West" (Melville House, 2022)

Andrew Small, "No Limits: The Inside Story of China's War with the West" (Melville House, 2022)

Today I talked to Andrew Small about his book No Limits: The Inside Story of China's War with the West (Melville House, 2022). Winston Churchill famously described Russia in 1939 as “a riddle, wrapped...

4 Maj 202327min

M. Johnson and T. Misiaszek, "Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets" (PublicAffairs, 2022)

M. Johnson and T. Misiaszek, "Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets" (PublicAffairs, 2022)

Today I talked to Matt Johnson about his book (co-authored with Tessa Misiaszek) Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets (PublicAffairs, 2022) Too...

20 Apr 202329min

Tessa West, "Jerks at Work: Toxic Coworkers and What to Do About Them" (Portfolio, 2022)

Tessa West, "Jerks at Work: Toxic Coworkers and What to Do About Them" (Portfolio, 2022)

Today I talked to Tessa West about her book Jerks at Work: Toxic Coworkers and What to Do About Them (Portfolio, 2022). This conversation explores the seven types of jerks that West has diagnosed: the...

6 Apr 202323min

Sarah L. Kaufman, "The Art of Grace: On Moving Well Through Life" (Norton, 2015)

Sarah L. Kaufman, "The Art of Grace: On Moving Well Through Life" (Norton, 2015)

Today I talked to Sarah L Kaufman about her book The Art of Grace: On Moving Well Through Life (Norton, 2016). Grace as a word comes from Greek, conveying a sense of giving a favor as a gift or act or...

23 Mars 202324min

Ayelet Fishbach, "Get It Done: Surprising Lessons from the Science of Motivation" (Little, Brown Spark, 2022)

Ayelet Fishbach, "Get It Done: Surprising Lessons from the Science of Motivation" (Little, Brown Spark, 2022)

Today I talked to Ayelet Fishbach about her book Get It Done: Surprising Lessons from the Science of Motivation (Little, Brown Spark, 2022) The key to motivating yourself is to change your circumstanc...

9 Mars 202324min

Jerry Pannone, "Survive: Why We Do What We Do" (John Hunt, 2022)

Jerry Pannone, "Survive: Why We Do What We Do" (John Hunt, 2022)

Today I talked to Jerry Pannone about his new book Survive: Why We Do What We Do (John Hunt, 2022) Abraham Maslow’s Hierarchy of Needs model is famous, but more so the 5-layer model than the 8-layer m...

23 Feb 202324min

Max Bazerman, "Complicit: How We Enable the Unethical and How to Stop" (Princeton UP, 2022)

Max Bazerman, "Complicit: How We Enable the Unethical and How to Stop" (Princeton UP, 2022)

Today I talked to Max Bazerman about his book Complicit: How We Enable the Unethical and How to Stop (Princeton UP, 2022). Remember Saturday Night Live’s satirical TV spot for Ivanka Trump’s perfume, ...

9 Feb 202325min

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