Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them. Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Avsnitt(141)

Mohammad F Anwar and Frank E Danna, "Love as a Business Strategy: Resilience, Belonging & Success" (Lioncrest, 2021)

Mohammad F Anwar and Frank E Danna, "Love as a Business Strategy: Resilience, Belonging & Success" (Lioncrest, 2021)

Today I talked to Mohammad F. Anwar and Frank Danna about their book Love as a Business Strategy: Resilience, Belonging & Success (Lioncrest, 2021). Rarely will executives leave themselves vulnerable ...

14 Apr 202235min

Roberta Moore, "Emotion at Work: Unleashing the Secret Power of Emotional Intelligence" (Conscious Choice, 2018)

Roberta Moore, "Emotion at Work: Unleashing the Secret Power of Emotional Intelligence" (Conscious Choice, 2018)

Today I talked to Roberta Moore, author of Emotion at Work: Unleashing the Secret Power of Emotional Intelligence (Conscious Choice, 2018). Much like methodologies that focus on a range of personality...

7 Apr 202235min

Clint Pulver, "I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave" (Page Two, 2021)

Clint Pulver, "I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave" (Page Two, 2021)

Today I talked to Clint Pulver about his new book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave (Page Two, 2021). If you’ve ever completed an annual employee ...

31 Mars 202232min

Lindsey Pollak, "Recalculating: Navigate Your Career Through the Changing World of Work" (HarperCollins, 2021)

Lindsey Pollak, "Recalculating: Navigate Your Career Through the Changing World of Work" (HarperCollins, 2021)

Today I talked to Lindsey Pollak about her book Recalculating: Navigate Your Career Through the Changing World of Work (HarperCollins, 2021). How can envy be a positive catalyst for changing your care...

24 Mars 202233min

Mike Robbins, "We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging" (Hay House, 2020)

Mike Robbins, "We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging" (Hay House, 2020)

Today I talked to Mike Robbins about his new book We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging (Hay House, 2020). COVID-19 has spurred two major issues...

17 Mars 202232min

Gautham Pallapa, "Leading with Empathy: Understanding the Needs of Today's Workforce" (John Wiley and Sons, 2021)

Gautham Pallapa, "Leading with Empathy: Understanding the Needs of Today's Workforce" (John Wiley and Sons, 2021)

Today I talked to Gautham Pallapa about his new book Leading with Empathy: Understanding the Needs of Today's Workforce (John Wiley and Sons, 2021). The World Health Organization’s director-general ha...

10 Mars 202235min

Daniel H. Pink, "The Power of Regret: How Looking Backward Moves Us Forward" (Penguin, 2022)

Daniel H. Pink, "The Power of Regret: How Looking Backward Moves Us Forward" (Penguin, 2022)

Today I talked to Daniel H. Pink about his new book The Power of Regret: How Looking Backward Moves Us Forward (Riverhead Books, 2022). After the emotion of love, regret is the second most common emot...

3 Mars 202230min

Carl Rhodes, "Woke Capitalism: How Corporate Morality is Sabotaging Democracy" (Policy Press, 2021)

Carl Rhodes, "Woke Capitalism: How Corporate Morality is Sabotaging Democracy" (Policy Press, 2021)

Today I talked to Carl Rhodes about his book Woke Capitalism: How Corporate Morality is Sabotaging Democracy (Policy Press, 2021). When Milton Friedman published Capitalism and Freedom in 1962, whose ...

24 Feb 202231min

Populärt inom Politik & nyheter

svenska-fall
aftonbladet-krim
p3-krim
rss-krimstad
spar
fordomspodden
flashback-forever
rss-sanning-konsekvens
aftonbladet-daily
rss-vad-fan-hande
motiv
rss-krimreportrarna
rss-frandfors-horna
politiken
krimmagasinet
kungligt
rss-expressen-dok
rss-flodet
rss-aftonbladet-krim
dagens-eko