03: Putting yourself out there with Catherine Choi of SoYoung, who overcame her personal fears to launch a 7-figure bag line

03: Putting yourself out there with Catherine Choi of SoYoung, who overcame her personal fears to launch a 7-figure bag line

Catherine Choi is the founder a president of SoYoung, a line of eco friendly bags for families which includes lunch boxes, cooler bags backpacks and diaper bags made from natural fabrics. Since starting the brand nearly 10 years ago she has grown SoYoung into a 7 figure business with products that are sold all over the world including in about 500 North American retailers. SoYoung has been featured in Oprah Magazine, Martha Stewart Living, People Magazine, and on national US cable shows like The Today Show and The View.

Catherine is also my wife and now partner in SoYoung. I joined the business full time in 2014 - after she had successfully established the brand and needed help taking the business to the next level.

But at one point Catherine was as unlikely an entrepreneur as you’ll find and she is here to share her journey with us today

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Avsnitt(21)

22: How to develop a hardware product - even if you have no engineering experience.

22: How to develop a hardware product - even if you have no engineering experience.

Kevin Mako is a leading expert on hardware startups.  He is the Founder of MAKO Design + Invent, the pioneer firm for providing world-class end-to-end physical consumer product development tailored to...

27 Juli 202127min

21: The Financial Formulas For Scaling a Consumer Product Business

21: The Financial Formulas For Scaling a Consumer Product Business

The financial formulas for scaling a consumer product business are really only applicable if your goal is to build a scalable venture. If you're just looking to run a lifestyle business you can disreg...

20 Maj 202119min

20: What is a Tech Pack and why do you need one? With technical fashion designer Belinda Jacobs.

20: What is a Tech Pack and why do you need one? With technical fashion designer Belinda Jacobs.

So you’ve got your amazing product idea, and maybe you even have a prototype. But now you’re considering larger scale manufacturing and you’re speaking with factories that are halfway around the world...

28 Okt 201814min

19: Behind the Scenes: What It’s Like to Appear on Shark Tank / Dragons Den

19: Behind the Scenes: What It’s Like to Appear on Shark Tank / Dragons Den

Thinking of auditioning your business to appear on a show like Shark Tank or Dragons Den? In this episode, I cover SoYoung's experience from the audition to taping to the deal itself.

23 Mars 201818min

18: A 9-Step Hiring Process for Small Business

18: A 9-Step Hiring Process for Small Business

Hiring decisions are some of the most crucial decisions you will make as a small business owner. A great employee can take your business to new heights and open up new opportunities for growth, while ...

4 Mars 201814min

17: From the basement to an 8-figure exit: the Mabel’s Labels Story with Julie Ellis.

17: From the basement to an 8-figure exit: the Mabel’s Labels Story with Julie Ellis.

Julie Ellis a co-founder of Mabel’s Labels, one of Canada’s greatest small business success stories.   Back in 2002, Julie and her three partners Julie Cole, Cynthia Esp and Tricia Mumby decided  th...

18 Jan 201720min

16: How to Grow your Global Distribution Channel

16: How to Grow your Global Distribution Channel

Want to quickly ramp up your sales while generating extra cash to finance your next production run? Then it’s time to grow your global distribution channel. Finding distributors for your products in ...

13 Nov 201613min

15: How indie consumer brands can best manage Amazon with Joseph Hansen of the Prosper Show

15: How indie consumer brands can best manage Amazon with Joseph Hansen of the Prosper Show

Over the last seven years, Joseph Hanson has built and sold four e-commerce based companies and is currently a managing partner to three businesses that help sellers succeed on Amazon Buy Box Experts,...

6 Okt 201631min

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