582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving1 Sep

582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)

Venkat Atluri, McKinsey senior partner and coauthor of The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, explains how value creation is shifting from stand-alone enterprises to coordinated networks of collaborators. Drawing on two decades advising leaders in technology, media, and telecom, he outlines what makes ecosystem businesses distinct from traditional conglomerates—and the governance required to make them work at scale.

Atluri emphasizes that ecosystems aren’t about diversification for its own sake, but about following a customer-led thread:

“Start with the customer and then follow the thread—what other problems does that customer have that you can solve together with partners?”

Key Insights from the Conversation

  • Beyond Suppliers: Many firms mistake a supplier list or procurement process for an ecosystem. Atluri is clear:
    “A supplier list is not an ecosystem. An ecosystem is about mutual value creation and sharing in the upside.”


  • Role Clarity Matters: Some firms will anchor the platform, continuously raising the bar for developers and users. Others will participate as contributors, protecting privacy, quality, and customer experience. Scale only comes when “responsibilities, incentives, and accountability” are explicit.

  • Discipline in Operating Models: He advises executives to integrate ecosystem thinking into strategy, but then run deeper, dedicated workstreams to define roles, economics, and governance.

  • Competition Is Ecosystem vs. Ecosystem: Scenario planning must account for new types of disruptors and ask, “What would an ecosystem leader do here?” Over time, Atluri expects the economy to consolidate into a few macro-ecosystems with multiple micro-ecosystems nested beneath them.

  • History as a Control: Symbian and BlackBerry illustrate that large user bases are not moats.

    “Unless you keep raising the bar on your proposition, you lose.”

  • Customer Experience Sets the Standard: Consumer expectations now apply in B2B as well:

    “If something doesn’t work out of the box, that tells you the company is focused on itself, not the customer.”

🎯 Practical Takeaways for Senior Leaders

  • Map a customer segment’s biggest problems and use that to prioritize expansion.

  • Deliberately choose whether to anchor a platform or participate in one—and align capital and talent accordingly.

  • Replace vendor transactions with value-sharing constructs that reward partners for enlarging the pie.

  • Establish governance, metrics, and cultural norms that enable collaboration at scale.

  • Continuously improve the platform to keep developers, customers, and partners engaged.

Atluri’s message is simple but powerful:

“Ecosystems win when they deliver ever-rising value to customers and fair economics to contributors.”

Companies that treat ecosystems as procurement exercises will stall. Those that treat them as strategic systems will build compounding advantages over time.

📚 Get Venkat’s book, The Ecosystem Economy, here: https://shorturl.at/XawOb

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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395: The organizational design stream (Strategy Skills classics)

395: The organizational design stream (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss the tough work being done by the Organizational Design team. We discuss the three tensions which drive all Organizational Design recommendations and the trade-offs required. We also spoke about the most important requirement to implement a new culture and structure at any company, and it is quite simple to do. As you will see, the Organizational Design stream is struggling in the study. Click here to see the full Corporate Strategy & Transformation study and here to see the merger study and market entry study. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

6 Nov 202315min

394: Avoiding the strategy echo chamber (Strategy Skills classics)

394: Avoiding the strategy echo chamber (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss why you should avoid the strategy echo chamber. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

1 Nov 202314min

393: What makes it a transformation study? (Strategy Skills classics)

393: What makes it a transformation study? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss what makes a study a "transformation study" and how to determine if an organization is going through a transformation or something else, such as restructuring. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

30 Okt 202322min

392: USA Champion Gymnast turned entrepreneur & VC, Lisa Carmen Wang — Overcoming Good Girl Brainwashing

392: USA Champion Gymnast turned entrepreneur & VC, Lisa Carmen Wang — Overcoming Good Girl Brainwashing

Welcome to Strategy Skills episode 392, an interview with the author of The Bad Bitch Business Bible, Lisa Carmen Wang. The Bad Bitch Business Bible is Lisa’s no-holds-barred guide for women who want to break free of Good Girl Brainwashing and take charge of their bodies, boundaries, and bank accounts. Interweaving intimate personal stories with large life lessons, Lisa shows you how to transform from insecure good girl to unapologetic Bad Bitch so you can start earning the money, power, and respect you deserve. Lisa Carmen Wang is the Founder & CEO of BAD BITCH EMPIRE, a community investment platform building unapologetic worth and wealth for women. She is a former 4-Time USA National Champion & Hall of Fame Gymnast turned serial entrepreneur, angel investor, venture capitalist, certified executive coach, and global speaker. She has been named Forbes 30 under 30 in Venture Capital, Entrepreneur Magazine’s 100 Most Powerful Women, Fast Company Executive Board, and Red Bull Hero of The Year. Featured on WSJ, Forbes, Fortune, Reuters, Bloomberg, Business Insider, and more. Lisa began her career at a $15 billion dollar hedge fund, is a graduate of Yale University, and is on a lifelong mission to help women build unapologetic worth and wealth. Visit Lisa’s website and check out her new book: https://www.lisawang.co/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

25 Okt 202349min

391: How to complete logical case studies? (Strategy Skills classics)

391: How to complete logical case studies? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss how to complete logical case studies. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

23 Okt 202310min

390: $42 million in fees for one engagement (Problem)

390: $42 million in fees for one engagement (Problem)

In today’s Strategy Skills podcast episode, Kris and Michael will share with you some key lessons you need to know related to the upcoming Mega Program called Innovating An Industrial Giant. This particular program is phase two as part of a larger series, phase one is called How to Sell Over $10 Million Consulting Studies, which we also called the Andrew program where all 214 episodes were already published on strategytraining.com. We decided to separate this discussion into three parts: person, assets, and problem. So, in this second episode of this three-part series, our focus will be on problem. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

18 Okt 202341min

389: $42 million in fees for one engagement (Assets)

389: $42 million in fees for one engagement (Assets)

In today’s Strategy Skills podcast episode, Kris and Michael will share with you some key lessons you need to know related to the upcoming Mega Program called Innovating An Industrial Giant. This particular program is phase two as part of a larger series, phase one is called How to Sell Over $10 Million Consulting Studies, which we also called the Andrew program where all 214 episodes were already published on strategytraining.com. We decided to separate this discussion into three parts: person, assets, and problem. So, in this second episode of this three-part series, our focus will be on assets. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

16 Okt 202353min

388: President of WillowTree, Tobias Dengel — How AI Will Return Communication To Its Most Natural Form: Voice

388: President of WillowTree, Tobias Dengel — How AI Will Return Communication To Its Most Natural Form: Voice

Welcome to Strategy Skills episode 388, an interview with the author of The Sound of the Future: The Coming Age of Voice Technology, Tobias Dengel. In his new book, Tobias answers why voice technology is the next big thing in technology, as big as mobile a decade ago and the internet in the late 90s, fundamentally altering the way companies do business. Tobias connects the dots about this emerging paradigm to vividly illustrate how business leaders can stay ahead of the game, rather than scrambling to catch up, as voice technology gradually reveals its power, creating a host of new winners and losers.  Tobias Dengel is president of WillowTree, a TELUS International Company, a global leader in digital product design and development, with 13 offices in North America, South America, and Europe, headquartered in Charlottesville VA. The company has been named by Inc. magazine to the Inc. 5000 list of America’s fastest-growing companies for 11 straight years. WillowTree, a TELUS International Company’s clients include some of the best-known brands in the world, such as T Mobile, Mastercard, Capital One, HBO, Fox, Time Warner, PepsiCo, Regal Cinemas, Charles Schwab, Johnson & Johnson, Lidl, Wyndham Hotels, Hilton Hotels, Holiday Inn, Canadian Broadcasting Corp, Synchrony Bank, Edward Jones Investments, and National Geographic. These industry leaders trust WillowTree, a TELUS International Company to design and develop their websites, apps, internal systems and voice interfaces. Get Tobias’ book here: https://rb.gy/y4p29 The Sound of the Future: The Coming Age of Voice Technology Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

11 Okt 202350min

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