582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving1 Sep

582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)

Venkat Atluri, McKinsey senior partner and coauthor of The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, explains how value creation is shifting from stand-alone enterprises to coordinated networks of collaborators. Drawing on two decades advising leaders in technology, media, and telecom, he outlines what makes ecosystem businesses distinct from traditional conglomerates—and the governance required to make them work at scale.

Atluri emphasizes that ecosystems aren’t about diversification for its own sake, but about following a customer-led thread:

“Start with the customer and then follow the thread—what other problems does that customer have that you can solve together with partners?”

Key Insights from the Conversation

  • Beyond Suppliers: Many firms mistake a supplier list or procurement process for an ecosystem. Atluri is clear:
    “A supplier list is not an ecosystem. An ecosystem is about mutual value creation and sharing in the upside.”


  • Role Clarity Matters: Some firms will anchor the platform, continuously raising the bar for developers and users. Others will participate as contributors, protecting privacy, quality, and customer experience. Scale only comes when “responsibilities, incentives, and accountability” are explicit.

  • Discipline in Operating Models: He advises executives to integrate ecosystem thinking into strategy, but then run deeper, dedicated workstreams to define roles, economics, and governance.

  • Competition Is Ecosystem vs. Ecosystem: Scenario planning must account for new types of disruptors and ask, “What would an ecosystem leader do here?” Over time, Atluri expects the economy to consolidate into a few macro-ecosystems with multiple micro-ecosystems nested beneath them.

  • History as a Control: Symbian and BlackBerry illustrate that large user bases are not moats.

    “Unless you keep raising the bar on your proposition, you lose.”

  • Customer Experience Sets the Standard: Consumer expectations now apply in B2B as well:

    “If something doesn’t work out of the box, that tells you the company is focused on itself, not the customer.”

🎯 Practical Takeaways for Senior Leaders

  • Map a customer segment’s biggest problems and use that to prioritize expansion.

  • Deliberately choose whether to anchor a platform or participate in one—and align capital and talent accordingly.

  • Replace vendor transactions with value-sharing constructs that reward partners for enlarging the pie.

  • Establish governance, metrics, and cultural norms that enable collaboration at scale.

  • Continuously improve the platform to keep developers, customers, and partners engaged.

Atluri’s message is simple but powerful:

“Ecosystems win when they deliver ever-rising value to customers and fair economics to contributors.”

Companies that treat ecosystems as procurement exercises will stall. Those that treat them as strategic systems will build compounding advantages over time.

📚 Get Venkat’s book, The Ecosystem Economy, here: https://shorturl.at/XawOb

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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388: President of WillowTree, Tobias Dengel — How AI Will Return Communication To Its Most Natural Form: Voice

388: President of WillowTree, Tobias Dengel — How AI Will Return Communication To Its Most Natural Form: Voice

Welcome to Strategy Skills episode 388, an interview with the author of The Sound of the Future: The Coming Age of Voice Technology, Tobias Dengel. In his new book, Tobias answers why voice technology is the next big thing in technology, as big as mobile a decade ago and the internet in the late 90s, fundamentally altering the way companies do business. Tobias connects the dots about this emerging paradigm to vividly illustrate how business leaders can stay ahead of the game, rather than scrambling to catch up, as voice technology gradually reveals its power, creating a host of new winners and losers.  Tobias Dengel is president of WillowTree, a TELUS International Company, a global leader in digital product design and development, with 13 offices in North America, South America, and Europe, headquartered in Charlottesville VA. The company has been named by Inc. magazine to the Inc. 5000 list of America’s fastest-growing companies for 11 straight years. WillowTree, a TELUS International Company’s clients include some of the best-known brands in the world, such as T Mobile, Mastercard, Capital One, HBO, Fox, Time Warner, PepsiCo, Regal Cinemas, Charles Schwab, Johnson & Johnson, Lidl, Wyndham Hotels, Hilton Hotels, Holiday Inn, Canadian Broadcasting Corp, Synchrony Bank, Edward Jones Investments, and National Geographic. These industry leaders trust WillowTree, a TELUS International Company to design and develop their websites, apps, internal systems and voice interfaces. Get Tobias’ book here: https://rb.gy/y4p29 The Sound of the Future: The Coming Age of Voice Technology Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

11 Okt 202350min

387: $42 million in fees for one engagement (Person)

387: $42 million in fees for one engagement (Person)

In today’s Strategy Skills podcast episode, Kris and Michael will share with you some key lessons you need to know related to the upcoming Mega Program called Innovating An Industrial Giant. This particular program is phase two as part of a larger series, phase one is called How to Sell Over $10 Million Consulting Studies, which we also called the Andrew program where all 214 episodes were already published on strategytraining.com. In today's session, we will get you up to speed on phase one. We also decided to separate this discussion into three parts: person, assets, and problem. So, in this first episode of this three-part series, our focus will be on the person—Andrew. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

9 Okt 202351min

386: Three career path options for consulting partners (Strategy Skills classics)

386: Three career path options for consulting partners (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss the 3 career path options that consultants face once they become partners. We discuss each career path and what it means for a consultant's career. These are differences that are crucial to know and understand because partner career paths that appear to be more attractive often lead to disappointing results. For example, did you know it is a really bad idea to emulate the career path of all the McKinsey and BCG partners who appear in the McKinsey Quarterly, BCG perspectives, and HBR? This counter-intuitive podcast will explain why. Many consultants don't spend enough time analyzing and considering the implications of following each career path. They take a superficial look at who are the partners most known and respected within the firm and try to emulate those partners. Yet, down the road, they often end up at a dead end. We further address which partner career path you should follow if your goal is to become a CEO one day. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

4 Okt 202313min

385: When should you not brand yourself ex McKinsey (Strategy Skills classics)

385: When should you not brand yourself ex McKinsey (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we talk about one of the issues that we deal with at Firmsconsulting and which many ex employees of major consulting firms (e.g. ex McKinsey and ex BCG consultants) encounter as they embark on building their own boutique consulting firms or even when they join other consulting firm as employees. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

2 Okt 202311min

384: Great Management Consultants are Artists (Strategy Skills classics)

384: Great Management Consultants are Artists (Strategy Skills classics)

How do you become an outstanding management consultant? Should you excel at analysis? Should you master problem-solving? Should you become the world's most gifted communicator? You could master all of the aforementioned items and still be an average management consultant at best. Great management consultants have all these skills but they have one more quality that makes them great, they are not just competent business people but they are also artists. For this episode, let's revisit one of the classics by Strategy Skills where we explain the mindset we encourage teams to use on the study. This is the mindset I used in my career and it is very different from what you would expect. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

27 Sep 202324min

383: How to handle a "horrible" client (Strategy Skills classics)

383: How to handle a "horrible" client (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we answer a question from our audience. Facing a "horrible" client is a common experience in the business world. You could say that it is part of the journey. It can be hard to know what you should do during this situation. But it is exactly in these types of situations that we learn a lot. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

25 Sep 202314min

382: How and when a consultant must disagree (Strategy Skills classics)

382: How and when a consultant must disagree (Strategy Skills classics)

Welcome to Strategy Skills episode 382. For this episode, let's revisit one of Strategy Skills classics, where we discuss when a consultant must dissent and how it should be done. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

20 Sep 202313min

381: How to get to $500k per month in 4 years (with Samuel Moses)

381: How to get to $500k per month in 4 years (with Samuel Moses)

I recently had a great conversation with Sam Moses, which I think you will enjoy. We speak about how Sam managed to build a $500k in revenue per month business in just 4 years. We cover a lot of ground in this episode of the Strategy Skills podcast. Sam shares the most important points that anyone planning to start a business wishes to know. He discussed how to find the right manufacturer and supplier and how to build relationships with them. He generously shared the process of his business from manufacturing to delivery, how to manage SEO for an online business, how to find the right employees, and most importantly how to get customers and clients. As a bonus, Sam offered his advice to other entrepreneurs who are starting their own businesses. If you are thinking about starting your own business, or if you are already an entrepreneur, this episode is a must-listen. Samuel is the Founder and CEO of Sockrates Custom Socks, a company based in Boca Raton Florida which specializes in producing the highest quality custom socks at the fastest turnaround time. With over 4000 clients, Sockrates has emerged as the industry leader in its field with clients in the United States, Germany, France, Iceland, UK, Israel, and Canada. Visit Sam’s website: ​​https://www.sockratescustom.com/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo Cheers,  Kris

18 Sep 202356min

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