Year Two of Building Arrae: Scaling Systems, Strategic Hiring, Fundraising Lessons & More

Year Two of Building Arrae: Scaling Systems, Strategic Hiring, Fundraising Lessons & More

On today’s solo episode I’m reflecting on year two of building Arrae — the pivotal stage where everything starts to shift. I dive into what it really looks like to scale beyond $1M in revenue: how our team structure evolved, the importance of hiring specialists, and the lessons we learned (sometimes the hard way) around operations and fundraising. I’m also sharing insights on building strategic partnerships, navigating omnichannel growth, and the non-negotiables I’ve set to protect my personal life while running a fast-growing brand. Enjoy!


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Karlyn Percil, Neuro Life Coach & Speaker: Actionable Tips For Growth, Affirmations, Common Mental Blocks, Recovering From Trauma, Elephant Stories, Burnout, and Tips For Success in 2020

Karlyn Percil, Neuro Life Coach & Speaker: Actionable Tips For Growth, Affirmations, Common Mental Blocks, Recovering From Trauma, Elephant Stories, Burnout, and Tips For Success in 2020

On today's episode I'm chatting with Karlyn Percil. Karlyn is a neuro life coach. I know many of you are probably not familiar with that job title but we dive right into it in the episode. Essentially, Karlyn helps you grow in both your business and personal life by helping you remove negative narratives and mental blocks. Karlyn is also the founder of the Success Planner, a year long planner which is unlike anything else. It covers everything from goals to affirmation and is really a holistic approach to achieving your goals. She also her advice for making 2020 a successful year. This episode will surely inspire you to become your best self. Karlyn is a child sexual abuse survivor and is an example of someone who chose to not fall into the cycle of victimhood, something that she talks about. Remember, you can enter to win The Success Planner by sharing your goal for 2020 on The Success Planner’s Instagram page.   To connect with Karlyn, click HERE To learn more about The Success Planner, click HERE To connect with Siff, click HERE To learn more about Icing & Glitter, click HERE   PRODUCTS MENTIONED Arrae Calm Alchemy Capsules, use code DREAMBIGGER for 10% off Success Planner, use code DREAMBIGGER for 10% offSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Nov 201956min

Rachelle Saevil, Branding Expert and Founder of Saevil Row: Moving to Paris, Tips For Moving To A New Place, Starting A Branding Agency, Social Media Strategy, Tips For Brand Messaging and Productivity Tips

Rachelle Saevil, Branding Expert and Founder of Saevil Row: Moving to Paris, Tips For Moving To A New Place, Starting A Branding Agency, Social Media Strategy, Tips For Brand Messaging and Productivity Tips

On today's episode I'm chatting with Rachelle Saevil. Rachelle is a branding expert and owns a studio called Saevil Row. After working in fashion magazines for years, Rachelle moved to Paris with no concrete plan, and from there, went on to start her branding agency. Rachelle’s story is really relevant to those who either dream of moving to a new place and think it’s too late, or those who are entrepreneurs in the making. Rachelle shares advice for people who are unhappy in their job and are looking to make a change. She also shares actionable tips on social media strategy, advice for building a strong team, improving productivity and so much more. To connect with Rachelle Saevil click HERE To learn more about Saevil Row click HERE To connect with Siff click HERE To learn more about Icing & Glitter click HERESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Nov 201945min

Taryn Toomey, Founder of ‘The Class By Taryn Toomey’: Overcoming Business Hurdles, Running A Brand, Benefits of Mindful Movement, Vocal Component of The Class, Meditation vs. Breath Work, Clean Eating, and Self-Care

Taryn Toomey, Founder of ‘The Class By Taryn Toomey’: Overcoming Business Hurdles, Running A Brand, Benefits of Mindful Movement, Vocal Component of The Class, Meditation vs. Breath Work, Clean Eating, and Self-Care

On today's episode I'm chatting with Taryn Toomey. Taryn is the founder of 'The Class', a transformative workout of the body and mind. Taryn is one of the world’s leading fitness experts, she’s been featured everywhere from Vogue to Goop and her method is incredibly unique. In today’s conversation, Taryn goes over what 'The Class' really is. It’s a method like no other, and any time there’s something radically different in the market, there are always hurdles while trying to get it off the ground, which Taryn gets into. We touch on a variety of topics like breath work, meditation, vocal components of 'The Class' and 'The Cleanse'. Taryn talks us through a typical day of eating. This episode is really a holistic look into the life of one of the world’s top fitness experts, which I’m sure you’ll enjoy and learn from. To connect with Taryn Toomey click HERE To learn more about 'The Class By Taryn Toomey' click HERE To connect with Siff click HERE To learn more about Icing & Glitter click HERE PRODUCTS MENTIONED Arrae Alchemy Capsules (enter code DREAMBIGGER at checkout for 10% off) Dr. Barbara Sturm Mask Lara Devgan Magnetic Kinetic Mask Skinfood Mask Weleda Cleansing Milk Joanna Vargas Exfoliating Face MaskSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Okt 201939min

Renée Rouleau, Celebrity Esthetician & Skincare Expert: Nine Skin Type Philosophy, Demi Lovato’s Favourite Products, How To Prevent Breakouts, Travel Skincare, Treating Discolouration, Wrinkle Prevention, and Common Skincare Mistakes

Renée Rouleau, Celebrity Esthetician & Skincare Expert: Nine Skin Type Philosophy, Demi Lovato’s Favourite Products, How To Prevent Breakouts, Travel Skincare, Treating Discolouration, Wrinkle Prevention, and Common Skincare Mistakes

On today's episode I'm chatting with Renée Rouleau, celebrity esthetician and skincare expert. Renee’s approach to skincare is quite unique because of her 9 skin type philosophy. Because of her highly specialized method, Renee has a bunch of celebrity fans, but she’s most known for working with Demi Lovato. This episode goes over all things skincare. We discuss everything from how to treat skin issues like blackheads, discoloration, breakouts and milia; to Demi Lovato’s favourite products; and even get into skincare myths (hint: you won’t believe what she says about makeup). We also get into the nitty-gritty of skincare, like what active ingredients such as retinol and acids really do, and her favourite kind of Vitamin C. Just make sure you grab a pen and paper for To connect with Renée click HERE To learn more about Renée Rouleau Skincare click HERE To connect with Siff click HERE To learn more about Icing & Glitter click HERE Products Mentioned (All products Renée Rouleau): Hydraboost Rescue Creme AHA/BHA Blemish Control Cleanser Rapid Response Detox Masque Triple Berry Smoothing Peel Rapid Response Detox Cleanser Rapid Response Detox Toner Zit Care Kit Anti Bump Solution Vitamin C&E Treatment Overnight Eye SerumSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Okt 201952min

Amber Joliat, Founder of Misfitstudio: Transitioning from Artist to Entrepreneur, Starting Her Own Studio, Getting Her First Students, Tips for Entrepreneurs, Cultivating Community, Movement for Beginners and Breath Work

Amber Joliat, Founder of Misfitstudio: Transitioning from Artist to Entrepreneur, Starting Her Own Studio, Getting Her First Students, Tips for Entrepreneurs, Cultivating Community, Movement for Beginners and Breath Work

On today's episode I'm chatting with Amber Joliat. Amber is a dancer, yogi, and the founder of cult-favourite workout hotspot, Misfitstudio, which has been featured on Vogue, Goop, The Coveteur and more. Misfit is an unconventional movement studio that mixes techniques from dance, yoga and Pilates, making it a completely different experience from any other place. Amber’s entrepreneurial journey is both serendipitous and an example of how to turn a challenge into a personal victory. She went from teaching at 11different studios to starting her own, and within just months, being heralded one of Toronto’s best yoga studios by a major publication. During our chat, we discuss everything from Amber’s beginnings to challenges she’s had to overcome, to tips she has for people looking to open their own spaces. Amber also discusses her wellness tips, such as breathing exercises and how to get into movement if you’ve never really worked out. To connect with Amber Joliat, click HERE To learn more about Misfitstudio, click HERE To connect with Siff, click HERE To learn more about Icing & Glitter, click HERE To subscribe to the Icing & Glitter newsletter, click HERE PRODUCTS MENTIONED The Ordinary Hyaluronic Acid Province Apothecary Oils Arrae Calm Alchemy Capsules, use code DREAMBIGGER for 10% off  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Okt 201944min

Amanda Mizen, Serial Entrepreneur: Approaching Retailers In The Wholesale Business, Hurdles While Launching, Cultivating Community in a Company, Digital Marketing, Tips For New Entrepreneurs, and Common Mistakes That Entrepreneurs Make

Amanda Mizen, Serial Entrepreneur: Approaching Retailers In The Wholesale Business, Hurdles While Launching, Cultivating Community in a Company, Digital Marketing, Tips For New Entrepreneurs, and Common Mistakes That Entrepreneurs Make

On today's episode I'm chatting with Amanda Mizen. Amanda is a serial entrepreneur and the Founder of two wildly successful (and different) businesses, North Medical Spa, and Desmond & Beatrice, which is a wholesale bakery. Since Amanda is a serial entrepreneur and a business consultant I talked to her about her background and tips she has for other entrepreneurs who are just starting out. We talk about hurdles she faced while launching her business, the importance of relentlessness, finding the right people in business and so much more. We also chat about more actionable items like digital marketing tactics, executing on long-term business strategies, wholesale business and common mistakes that entrepreneurs make. To connect with Amanda Mizen, click HERE To learn more about North Medical Spa, click HERE To connect with Siff, click HERE To learn more about Icing & Glitter, click HERE To sign up for the Icing & Glitter newsletter, click HERE Products Mentioned: Arrae Bloat Alchemy Capsules; Use code DREAMBIGGERSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Sep 201939min

Joy McCarthy, Certified Holistic Nutritionist, Bestselling Author & Founder of Joyous Health: How to Balance Hormones, Tips for Weening Off Sugar, Microbiome Health, Probiotic vs. Prebiotic, Keto Diet, Fodmap Diet and Intermittent Fasting

Joy McCarthy, Certified Holistic Nutritionist, Bestselling Author & Founder of Joyous Health: How to Balance Hormones, Tips for Weening Off Sugar, Microbiome Health, Probiotic vs. Prebiotic, Keto Diet, Fodmap Diet and Intermittent Fasting

On today's episode I'm chatting with Joy McCarthy. Joy is a holistic nutritionist, bestselling author and entrepreneur. She is the founder of the award-winning blog and brand 'Joyous Health'. Since the last few episodes have been so focused on skincare, today we switch it up and talk about all things wellness. Joy shares her journey as a holistic nutritionist, and we get into everything from hormones to different food trends. She shares a bunch of really smart hacks for diet modifications so make sure to take note! We talk about why refined sugar in particular is so bad for you, microbiome health, differences between a prebiotic and a probiotic, supplements, keto diet, intermittent fasting and so much more. and Joy gives tips for finding the right probiotic.  To connect with Joy McCarthy, click HERE To learn more about Joyous Health, click HERE To connect with Siff, click HERE To learn more about Icing & Glitter, click HERE To sign up for the Icing & Glitter newsletter, click HERE PRODUCTS MENTIONED: Genuine Health Probiotic AOR Quercetin St. Francis Tincture Arrae Bloat Alchemy CapsulesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Sep 201948min

Ron Robinson, Cosmetic Chemist & Founder of BeautyStat: Importance of Vitamin C Serum, The World’s Most Potent Vitamin C Serum, Ideal Skincare Regiment, What Is Retinol, Chemical vs Physical Exfoliators, Squalane Benefits and Biggest Skincare Myths

Ron Robinson, Cosmetic Chemist & Founder of BeautyStat: Importance of Vitamin C Serum, The World’s Most Potent Vitamin C Serum, Ideal Skincare Regiment, What Is Retinol, Chemical vs Physical Exfoliators, Squalane Benefits and Biggest Skincare Myths

On today's episode I'm chatting with Ron Robinson. Ron is a cosmetic chemist and founder of the wildly popular beauty website, BeautyStat. He initially worked for Estee Lauder and Clinique but went on to start his own beauty blog and launch his own skincare products. Ron created BeautyStat Universal C Serum, heralded the world’s most potent Vitamin C serum. So obviously I had to pick his brain all about Vitamin C. We get into everything from why it’s the building block of a great skincare routine to the difference between L-Ascorbic Powder and L-Ascorbic Liquid. Since today's conversation is all things skincare, we also go over the benefits of retinol, alpha-hydroxy acid, squalane, collagen and hyaluronic acid - this episode is packed with skincare info. Ron goes over his favourite anti-aging products and favourite hyaluronic acids. We also hear about three skincare myths and Ron's top three skincare tips. To connect with Ron Robinson, click HERE To learn more about BeautyStat, click HERE To connect with Siff click HERE To learn more about Icing & Glitter, click HERE To sign up for the Icing & Glitter newsletter, click HERE Brands Mentioned BeautyStat Universal Pro-Bio Moisture Boost Cream BeautyStat Universal C Skin Refiner RoC Skincare Retinol Dr. Brandt 2% Retinol Complex Serum Dr. Dennis Gross Peel Pads Estée Lauder Advanced Night RepairSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Sep 201930min

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