Finding Smarter CTV Audiences (with Peter Crofut)

Finding Smarter CTV Audiences (with Peter Crofut)

In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV. From avoiding mismatched ad moments to creating emotionally resonant connections, Peter highlights the benefits of going beyond premium audiences by focusing on premium moments, too. He also shares how FAST channels are reshaping perceptions of premium content and how AI is unlocking new levels of contextual targeting. He and host Noor Naseer discuss challenges around measurement, attribution, and privacy, as well as the roles of innovation and interactivity in shaping the future of CTV advertising.

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Fixing Measurement (with Tameka Kee)

Fixing Measurement (with Tameka Kee)

In this episode, Tameka Kee, SVP of Programming & Operations at the Coalition for Innovative Media Measurement (CIMM), joins Adtech Unfiltered to unpack the state of media measurement.   From CTV to...

23 Juli 202527min

AdTech's Hidden Bottleneck (with Matt Barash)

AdTech's Hidden Bottleneck (with Matt Barash)

In this episode, Nova Chief Commercial Officer Matt Barash joins host Noor Naseer to challenge how the advertising industry works on a fundamental level. As agencies undergo seismic shifts and bat...

15 Juli 202517min

Making Ads Less Hateable (with Terry Taouss)

Making Ads Less Hateable (with Terry Taouss)

What makes an ad "acceptable"? And who gets to decide? In this episode, Terry Taouss, President of the Acceptable Ads Committee (AAC), joins host Noor Naseer to explore why user experience is at the h...

9 Juli 202520min

Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)

Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)

From the rise of ad-supported streaming and direct-to-glass strategies to shifting consumer behavior driving FAST adoption, the world of TV advertising is evolving, well...fast.   In this episode, T...

3 Juli 202519min

The Future of MMM (with Greg Dolan)

The Future of MMM (with Greg Dolan)

Fragmentation in the marketing industry isn't new—but the pressure to make faster, smarter decisions in today's increasingly complex landscape is. In this episode, Greg Dolan, CEO and co-founder of Ke...

2 Juli 202511min

Bringing Strategy Back to Adtech (with Tash Walker)

Bringing Strategy Back to Adtech (with Tash Walker)

Is too much tech undermining your marketing strategy? In an era where there seems to be a tech point solution for everything, hear why it's critical to build a strong strategic foundation first be...

26 Juni 202513min

Rethinking Work in Adtech (with Rishad Tobaccowala)

Rethinking Work in Adtech (with Rishad Tobaccowala)

Host Noor Naseer sits down with author, podcaster, and ad industry visionary Rishad Tobaccowala to discuss how leaders should be rethinking work in today's adtech landscape. Rishad explores how work ...

31 Maj 202537min

Understand Adtech Like a Pro (with Shiv Gupta)

Understand Adtech Like a Pro (with Shiv Gupta)

In the fast-evolving world of programmatic media and adtech, staying informed is key to advertising success. In this episode, U of Digital Founder Shiv Gupta joins host Noor Naseer to discuss how adve...

14 Apr 202542min

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