Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign
Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a club-brand rooted in the spirit of youth to...
27 Nov 202521min
Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolve...
13 Nov 202523min
Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon
We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM. We find out who the most marketable footbal...
27 Okt 202534min
Manchester City Women: Growing fandom, new partnerships, broadcast deals, and more with MD Charlotte O'Neill
On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to discuss performance off the pitch, includin...
10 Okt 202535min
Matt McKie - Stockport County and building community plus lessons from Manchester United
On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester Uni...
25 Sep 202537min
Colm Dillane AKA KidSuper: Football, fashion and creativity
On this show, we're bringing you Colm Dillane's interview from Stands, recorded in August this year and covering Colm's passion for fashion and creativity and the role football plays in his work. Col...
10 Sep 202523min
World Cup '26, MLS 3.0 and the best soccer cities in the US with Sports Business Journal's Alex Silverman
On this episode, we're joined by Sports Business Journal's Soccer Staff Writer, Alex Silverman, for a show dedicated to US Soccer. Alex takes us through SBJ's recently published list of the best US...
13 Aug 202531min
