Brand Strategy Unwankified2 Okt 2022

26. Preventing Budget and Timeline Blowouts

Budget and timeline blowouts are a reality for any creative business at one time or another. But they shouldn’t be the norm. I think the main reason they happen is because the stakeholders involved didn’t have realistic expectations in the first place. In this episode of The C Word Podcast, I share my key tips for stopping or minimising budget and timeline blowouts: ✨Detailed scope – Be clear on the deliverables and what is and isn’t included ✨Clear process - Ensure everyone understands the full extent of what’s involved ✨Step out every stage in detail - If it’s too broad you’ll overlook stages that take time ✨Agree the timelines - Don’t be tempted to truncate or shorten timeframes and be realistic about how long things take ✨Lock it in - Set aside meetings and time to do the work up front ✨Enough time for review, feedback and revisions - Be clear on when the client will get work for review and when they need to respond with feedback ✨Communicate well and often with your client - Give regular updates - Let them know straightaway if something is out of scope or if there are potential delays ✨Penalties for delays - This can be a good motivator to keep your client on track - Give the client plenty of warning and make it clear up front, the relationship is important ✨Hold yourself accountable - Stick to the timeline - Keep your energy up to maintain the momentum

And don't forget doors are currently open for my Creative Value Incubator. This is Tthe 8 week program specifically for creatives in business who want to communicate their value, be valued and be perceived as valuable >>> bechughes.com/creative-business-incubator

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