#61:  Scaling SaaS Marketing with the E.L.E.V.A.T.E Growth Framework, with Janelle Amos

#61: Scaling SaaS Marketing with the E.L.E.V.A.T.E Growth Framework, with Janelle Amos

In this episode, Ryan is joined by Janelle Amos, founder of Elevate Growth, to dive deep into the most common growth challenges facing B2B SaaS businesses today. Janelle shares her proven framework for scaling SaaS marketing and reveals the power of focusing on the entire funnel — not just individual channels. From pipeline acceleration to optimising messaging and the importance of listening to customer feedback, this episode is packed with actionable insights for marketing teams and business owners aiming to hit their revenue targets faster.

Takeaways:

  • Marketing efficiency is key: Over-analysing one channel without considering the bigger picture won’t drive growth
  • Start by reverse-engineering your marketing goals and aligning them with revenue targets
  • Build an evergreen closed-lost program to re-engage opportunities that slipped through the cracks
  • Test and iterate your strategies — don’t just increase budget, improve efficiency first
  • Messaging is often the biggest barrier — ensure your homepage clearly explains what you do and who it’s for
  • SOPs (Standard Operating Procedures) help scale predictable, repeatable processes
  • The Elevate Growth Framework: A 7-step process to drive efficient, repeatable revenue with measurable results
  • Reach out to Janelle via LinkedIn for more insights on the Elevate Growth Framework

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Avsnitt(92)

#92: How to reach your ICP without burning your entire budget

#92: How to reach your ICP without burning your entire budget

In this episode, Ryan dives deep into where your audience actually hangs out and how to tap into those hidden goldmines. From podcast appearances and newsletters to Slack communities and industry even...

28 Apr 17min

#91: The sub-brand strategy behind Rocket SaaS hitting $5M ARR

#91: The sub-brand strategy behind Rocket SaaS hitting $5M ARR

In this episode, Ryan deep dives into one of the game-changing strategies that helped Rocket SaaS scale to $5M ARR, creating an educational sub-brand. He walks through the steps of building a separate...

21 Apr 19min

#90: Webinar recording: 10 SaaS marketing campaigns that actually work

#90: Webinar recording: 10 SaaS marketing campaigns that actually work

In this episode, Ryan shares a full masterclass breaking down 10 different ways to get SaaS customers. Not all growth tactics are created equal, and most companies are wasting time on the wrong ones. ...

14 Apr 53min

#89: Rocket SaaS hits $5,000,000 ARR. How we did it

#89: Rocket SaaS hits $5,000,000 ARR. How we did it

In this solo episode, Ryan shares the full story behind Rocket SaaS hitting $5M ARR — and why the journey was far from smooth. From years of slow, frustrating growth to a handful of key decisions that...

7 Apr 25min

#88: Webinar recording: The LinkedIn Ads playbook for scaling SMEs

#88: Webinar recording: The LinkedIn Ads playbook for scaling SMEs

In this webinar recording, Ryan and Jamie break down the real LinkedIn Ads playbook behind scaling B2B SaaS companies and SMEs. They share what’s actually working right now, what most teams get wrong,...

31 Mars 1h 7min

#87: Startup? What qualities should you look for in a marketer?

#87: Startup? What qualities should you look for in a marketer?

In this episode, Ryan and Jamie break down what founders should look for when hiring their first marketing person. Many startups make the mistake of hiring a specialist too early, only to realise they...

24 Mars 19min

#86: 6 ways to get revenue, when you need it FAST

#86: 6 ways to get revenue, when you need it FAST

In this episode, Ryan and Jamie share six powerful campaigns you can run right now to bring in fast revenue, even if your sales cycle is usually long. From digging into your closed lost deals to using...

17 Mars 26min

#85: How to reach everyone with one piece of content

#85: How to reach everyone with one piece of content

In this episode, Ryan shares the secret to maximising content reach by repurposing one piece of content across multiple formats. From podcasts and webinars to short-form videos, blogs, and LinkedIn po...

10 Mars 7min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
badfluence
avanzapodden
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon