EP18: 5 Key Marketing Tips For Growing a Sustainable Brand

EP18: 5 Key Marketing Tips For Growing a Sustainable Brand

BEFORE YOU START: Marketing is important in business. BUT there is a consideration to be had between using marketing solely to increase profits without consideration of your business practices and using marketing to support the positive impact your business is doing. I'm very cautious with how often or how much marketing/sales advice I put out on this platform because my mission is not to promote overconsumption and overproduction but to help society, brands and individuals who wear clothes feel empowered by how you connect to business, fashion and to give you tools to do better in the industry.

With that said, this episode is aimed towards sustainable fashion brands who have already done their ethical due diligence in their operations and supply chain, but just need the extra hand in getting the word out there, reaching their target audience and making their mark in the industry.

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EP.32: Fabrics Made From Apple and Coffee: Fibers From Nature Part Two ✻ CTA: DONATE FOR GAZA✻

EP.32: Fabrics Made From Apple and Coffee: Fibers From Nature Part Two ✻ CTA: DONATE FOR GAZA✻

Welcome to Part Two of Fibers Fashioned From Nature. Today we’ll be covering Apple and Coffee-based materials! To listen to the previous episode about mycelium and lotus, please click here.→ Click Her...

22 Juli 202523min

✼ Season 2 ✼ EP.31: Fabrics Made From Mycellium + Lotus - Fibers From Nature Part One

✼ Season 2 ✼ EP.31: Fabrics Made From Mycellium + Lotus - Fibers From Nature Part One

Welcome back! After a neary-exact two year slumber, the podcast has been finally revived to help you envision what fashion could look like if we change our habits from the inside out, both as consumer...

24 Juni 202518min

EP30: [Interview] The Pros and Cons of Secondhand Fashion: With The Vintage Seeker

EP30: [Interview] The Pros and Cons of Secondhand Fashion: With The Vintage Seeker

Today we're joined by Kristina Urquhart from The Vintage Seeker to discuss the pros and cons of the secondhand fashion market and how it can not only repurpose current fashion waste, but be an ignitin...

16 Maj 202342min

EP29: What The Fashion Education System Is Gravely Lacking

EP29: What The Fashion Education System Is Gravely Lacking

In this episode, I talk about my experience in the fashion education system and break down core issues that are hindering industry progress, fashion sustainability and innovation. I break things down ...

4 Apr 202320min

EP28: The Power of Positivity in Creating Systemic Change

EP28: The Power of Positivity in Creating Systemic Change

In this episode, I discuss the power of positivity in igniting action and real behavioural change. Like, you know how we're more likely to adopt a new habit in our lives if it offers a positive soluti...

7 Mars 202320min

EP27: [Interview] Fighting Against Greenwashing In Fashion: With The Changing Markets Foundation

EP27: [Interview] Fighting Against Greenwashing In Fashion: With The Changing Markets Foundation

This episode covers some of the important work the Changing Markets Foundation has been doing with their latest campaign: greenwash.com. We talk about the need for legislative action and brand account...

18 Okt 202240min

EP26: [Interview] Why Inclusivity & Joy Are  So Important In Sustainable  Fashion With Oge Ajibe

EP26: [Interview] Why Inclusivity & Joy Are So Important In Sustainable Fashion With Oge Ajibe

In this episode, I’m taking a step back to talk about the joy of fashion with Oge Ajibe. We talk about size inclusivity, gender inequality in fashion and so much more. We also talk about how Oge was a...

16 Aug 202243min

EP25: What Is Neuromarketing And How Does It Affect Our Fashion Purchases?

EP25: What Is Neuromarketing And How Does It Affect Our Fashion Purchases?

In this episode, I expand on what neuromarketing or consumer neuroscience is and how it connects to fashion and why it's an important tool for shifting the fashion industry from the inside out.→ All S...

5 Juli 202218min

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