NEXT.io Podcast11 Sep 2025

Magnus Olsson: How Play’n GO Is navigating in Regulated Markets

🎙 NEXT.io Podcast #247 with Magnus Olsson, Chief Commercial Officer at Play’n GO.

Magnus, shares how Play N'Go is shaping the future of iGaming through regulation, innovation, and responsible entertainment. From navigating U.S. expansion and entering the land-based casino sector, to rethinking business models and partnering with Formula 1’s Haas team. Magnus explains why sustainability and responsibility are at the core of Play’n GO’s strategy.

⏰ Timestamps:

00:00 - Intro

00:27 - Sponsors

01:26 - Welcoming Magnus Olsson

02:33 - Why regulated markets are the future of iGaming

04:09 - Sacrifices of leaving grey and black markets

07:09 - Sustainability vs short-term profit in gambling

10:35 - The need for industry unity in Europe vs. U.S.

15:19 - Why Play’n GO rejects bonus buys and sweepstakes

19:07 - Innovation in slots: beyond quick wins

20:44 - Rethinking business models: rounds played vs. GGR

26:02 - Working with regulators through innovation

30:03 - Challenges & learnings from U.S. expansion

38:19 - How the black market dominates in the U.S.

44:10 - Formula 1 partnership with Haas: goals & ROI

54:25 - Measuring impact of brand sponsorships

55:27 - AI in game production: opportunities & limits

01:08:34 - Expanding into land-based casinos

01:13:23 - Play’n GO’s long-term vision & ambitions

01:17:03 - Wrap-up and final thanks

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✩ Website - https://next.io/

This episode of NEXT.io is brought to you by:

Pragmatic Solutions – Leading iGaming platform technology.

https://pragmatic.solutions/

Pragmatic Play – Industry-leading content provider.

https://www.pragmaticplay.com/en/

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