It's a wrap!

In the final episode of Season 1 of Hitmakers, Rei and Ana look back at the core themes that their discussions revolved around: how great products build great brands, why creativity is a mindset not an output, and why the most important thing of all is to care about the work that you are doing.

• IKEA April Fools
• Nike Trolls New Balance and Cooper Flagg with 4 Words
• MayoHaters by NotCo
• Watch us on YouTube

Follow Ana here:

• Newsletter "The Sociology of Business"
• New book "Hitmakers: How Brands Influence Culture"

Follow Rei here:

• Rei's LinkedIn
• Newsletter "The Intersection"
• Rei's global innovation firm I&CO