Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.

In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.

Hit PLAY to hear:

  • How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀
  • Why Amazon makes life easy—but also traps sellers in dependency
  • The pros and cons of keeping warehousing and logistics in-house 🏭
  • Why retail arbitrage is fading and how private label builds stability
  • The hidden role of logistics mastery in beating competitors
  • What Charles sees as the next big growth move for Joey’s 🔑

Key timestamps to dive straight in:

[05:22] "AI Boom Reflects Shifting Focus"

[08:46] "Addicted to Amazon's Ease"

[12:20] Outsource Advertising and Software

[13:53] DTC Brand Growth Challenges

[17:19] Pivot to Private Label Products

[21:35] "Outsource Ops, In-House Amazon Fulfillment"

[24:32] Listen to Charles’ Top Tips!

Full episode notes here: https://ecmp.info/560



--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Avsnitt(621)

How to Double Your Orders Using Sales Campaigns with Lucy Bloomfield

How to Double Your Orders Using Sales Campaigns with Lucy Bloomfield

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales wi...

25 Nov 202439min

Lessons from Zone3’s 7-Figure eCommerce Success with Malina Zarb

Lessons from Zone3’s 7-Figure eCommerce Success with Malina Zarb

Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing ...

18 Nov 202426min

Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens

Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens

Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to...

11 Nov 202435min

How to Create the Perfect Google Ads Account Structure with Shri Kanase

How to Create the Perfect Google Ads Account Structure with Shri Kanase

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact…...

4 Nov 202435min

Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and support...

28 Okt 202431min

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell ...

21 Okt 202433min

How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey

How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey

Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales. Hit PLAY to hear: Naturisimo’s personalizatio...

14 Okt 202430min

The Human Experience: How to Create Personal Connections in eCommerce with author John Sills

The Human Experience: How to Create Personal Connections in eCommerce with author John Sills

John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at...

7 Okt 202433min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
svd-tech-brief
rss-borsens-finest
uppgang-och-fall
avanzapodden
rss-svart-marknad
bathina-en-podcast
fill-or-kill
borsmorgon
tabberaset
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
lastbilspodden
24fragor
kapitalet-en-podd-om-ekonomi
rss-den-nya-ekonomin
rss-kort-lang-analyspodden-fran-di