Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.

In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.

Hit PLAY to hear:

  • How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀
  • Why Amazon makes life easy—but also traps sellers in dependency
  • The pros and cons of keeping warehousing and logistics in-house 🏭
  • Why retail arbitrage is fading and how private label builds stability
  • The hidden role of logistics mastery in beating competitors
  • What Charles sees as the next big growth move for Joey’s 🔑

Key timestamps to dive straight in:

[05:22] "AI Boom Reflects Shifting Focus"

[08:46] "Addicted to Amazon's Ease"

[12:20] Outsource Advertising and Software

[13:53] DTC Brand Growth Challenges

[17:19] Pivot to Private Label Products

[21:35] "Outsource Ops, In-House Amazon Fulfillment"

[24:32] Listen to Charles’ Top Tips!

Full episode notes here: https://ecmp.info/560



--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Avsnitt(621)

The recipe for FAST eCommerce growth with Sara Arthrell from Brightpearl

The recipe for FAST eCommerce growth with Sara Arthrell from Brightpearl

In this episode… we’re doing something a little different- I don’t have a retailer for you this week, instead my guest is sharing the lessons from the Brightpearl Lightning 50 list. Where they’ve not ...

23 Maj 202233min

Going from ZERO to £200k sales on Shopify & Klaviyo in 8 weeks with Rob from The Moon Phase Studio

Going from ZERO to £200k sales on Shopify & Klaviyo in 8 weeks with Rob from The Moon Phase Studio

Rob Harrison-Plastow is the Chief Marketing Officer of eCommerce store The Moon Phase Studio. The studio exists to empower its customers to become more attuned to the moon through art, books, and ritu...

16 Maj 202238min

Building a sustainable loungewear brand on Shopify & Klaviyo - it's Krisha Kotak from Tula+Tye

Building a sustainable loungewear brand on Shopify & Klaviyo - it's Krisha Kotak from Tula+Tye

Krisha Kotak is the founder at Tula + Tye, a Shopify loungewear brand responsibly made from recycled and organic materials, hand-dyed with eco-friendly dyes, and packaged in recycled and reusable bags...

9 Maj 202237min

Klaviyo Research - Sustainable eCommerce

Klaviyo Research - Sustainable eCommerce

I got VERY excited when I saw some consumer research by Klaviyo that gets into consumers buying choices, and identifies the big opportunities we can take advantage of with our marketing. There is a HU...

2 Maj 202235min

10 eCommerce Marketing Tips from our latest Virtual Summit

10 eCommerce Marketing Tips from our latest Virtual Summit

Our brand new eCommerce MasterPlan Virtual Summit is live NOW. Catch ALL the replays for FREE now at eCMP.info/summit ---In this episode, Chloe gives us a rundown of one top tip from each of the 10 ex...

25 Apr 202231min

Launching a luxury sustainable fashion brand with funding and a kickstarter! It's VENIM

Launching a luxury sustainable fashion brand with funding and a kickstarter! It's VENIM

Leslie Fong has been in eCommerce since 2009, and in 2018 took the leap into founding her own fashion brand. VENIM launched with a super successful kickstarter in 2019, has been awarded grants by Span...

18 Apr 202229min

The Fashion Business Model of the Future? This is Unfolded with Cally Russell

The Fashion Business Model of the Future? This is Unfolded with Cally Russell

Cally Russell is a Forbes 30 under 30, a Drapers 30 under 30, has been on Dragons Den (that’s the UK’s shark tank). Since 2013 Cally has been changing the fashion industry, and since 2020 that change ...

11 Apr 202233min

Building a Europe's most Sustainable Product Marketplace with Veo's Joe Darwen

Building a Europe's most Sustainable Product Marketplace with Veo's Joe Darwen

Joe Darwen is the founder of Veo – Europe’s most sustainable online shopping destination. It’s a marketplace with over 200 independent brands selling over 50,000 unique products across Fashion, Beauty...

4 Apr 202230min

Populärt inom Business & ekonomi

framgangspodden
varvet
svd-tech-brief
badfluence
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
bathina-en-podcast
rss-svart-marknad
tabberaset
lastbilspodden
rss-inga-dumma-fragor-om-pengar
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
affarsvarlden
avanzapodden
borsmorgon
market-makers
montrosepodden