The Freak Show28 Jan 2025

004. The Real Reason You Hate Instagram

Be honest — has Instagram ever made you want to throw your phone out the window? Whether your problem is the app crashing while you’re editing a reel, your stories glitching out, or feeling like you post a carousel and it’s just crickets, you’re not alone.

But if we’re truly being honest, despite the occasional tech difficulties, most of the time the problem isn’t Instagram — it’s how we’re using it.

In this episode, I’m unpacking why Instagram can feel like a never-ending chore, how to stop chasing trends, and why your brand is the key to making your content work for you instead of the other way around. Plus, I’ll share practical tips to simplify your strategy, create content that connects, and actually start enjoying Instagram again.

SPOTLIGHT MOMENTS

✦ Why Instagram feels overwhelming for service providers

✦ How chasing trends makes your content feel fake and forced

✦ The difference between content creation for influencers vs. business owners

✦ Practical tips to build a content design system that saves time and energy

✦ Why branding is the foundation for effortless, impactful content

TAKE THE STAGE

Ask yourself these questions to transform your Instagram approach:

1. Are you relying on random bursts of inspiration (or on your saved folder on IG)?

2. Do you have a consistent system in place for generating ideas?

3. And most importantly, is your brand fully supporting and amplifying your content efforts?

Remember: Instagram isn’t a popularity contest. It’s a tool to connect with your audience, amplify your brand, and attract the right people to your business.

——

Mentioned in this episode:

BEHIND THE CURTAIN: Close the gap between your big top personality and your business vision.

THE EXTRAVAGANZA: Create your industry-leading first impression.

THE COLOUR CIRCLE: A free monthly event where bold and daring service providers get to network with freaks like them, create community, and find how to own their weird.

Follow & Connect with Eva:

✦ Instagram

✦ Website

✦ Get my Uncaged emails

This episode was co-produced with Adrienne Cruz.

——

TIMESTAMPS

00:00 Welcome to The Freak Show

03:42 Why Instagram Feels Like a Chore

13:33 Reframing Instagram for Service Providers

16:08 Practical Ways to Market on Instagram Without Hating It

22:53 Closing Thoughts and Next Steps

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(57)

056. Building an Ordinary Business When You're Tired Of The Scale Talk, with Jessica Freeman

Throughout my design career, I've been told what a successful business is supposed to look like: a fancy studio, a full team, a packed speaking schedule, and a founder who's basically a full-time mana...

28 Juli 1h

055. You’ve Just Booked Your Rebrand… Now What?

This Sunday marks my seventh brandversary, so what better way to celebrate seven years in business than by giving you an exclusive, behind-the-scenes look on my signature service, the Extravaganza?It'...

21 Juli 27min

054. How You’re Gonna Build A Personal Brand By Summer

I think we've become a little too obsessed with blank slates, starting the year strong, mid-year resets, ending the year with a bang… you know the drill!The truth is, that “new year, new me” energy fr...

7 Juli 16min

053. The Permission Slip You've Been Waiting For To Finally Rebrand

You've made the Pinterest boards, had all the conversations with your business besties, stalked every rebrand in your industry, and you still haven't pulled the trigger. Because it never feels like qu...

16 Juni 9min

052. Stop Trying To Please Your Ideal Client

Somewhere along the line, we all created an Ideal Client Avatar: defining the age, income, Saturday morning routine, what keeps them up at night... the whole shebang.And yes, knowing who you're talkin...

9 Juni 17min

051. How To Create Content That Looks Good Without a Full Production, with Olivia Bossert

Getting in front of a camera is scary AF, and I'm saying that as someone who remembers the first time I talked on Instagram Stories, legitimately terrified that my college friends and family would see...

26 Maj 1h 1min

050. Listen To This If You Keep Changing Your Branding Every Few Months

Episode 50, Troupe... FIFTY!! 🎉We hit 1,000+ downloads, listeners in over 40 countries, and somehow, this little passion project became the marketing platform I've been most consistent with? So befor...

19 Maj 19min

049. Cooking Up Controversy: Branding Hot Takes, with Aiza Cheung (Part 2)

Two brand designers discussing design hot takes? That’s what I call a front-row-worthy show!Aiza, from Studio Coya, & I got together to discuss 6 different opinions we see clowning around the online b...

28 Apr 47min