The Freak Show4 Mars 2025

009. Confidence Isn’t One-Size-Fits-All, with Natalie McCandless — Spotlight Series

This episode kicks off The Freak Show’s first-ever Spotlight Series! In honor of International Women’s Day, we’re dedicating March to celebrating bold, inspiring women who have stepped into their brand with confidence and clarity. And who better to start with than Natalie McCandless, founder of Reconnect Sisterhood?

Natalie is a confidence coach, psychotherapist, and mindfulness teacher with nearly 20 years of experience helping women rediscover who they truly are, without guilt, without self-doubt, and without trying to fit into someone else’s version of confidence.

SPOTLIGHT MOMENTS

✦ Why confidence is not just about being bold and loud, and how it looks different for everyone.

✦ How life transitions impact women’s self-esteem — from career shifts to motherhood, perimenopause, and everything in between.

✦ How stress landed Natalie in the hospital and forced her to redefine success on her own terms.

✦ The making of Reconnect Sisterhood — why Natalie knew from day one that her brand needed to reflect the power and warmth she brings to her work.

✦ How a buttered toast Instagram reel convinced her that Flying Colors Creative was the right fit.

TAKE THE STAGE

Confidence is deeply personal, not a one-size-fits-all formula. Take a moment today to ask yourself:

✦ What does confidence look like for me?

✦ Where am I holding myself back because I think I should show up a certain way?

✦ What’s one small step I can take today to own my space a little more?

——

Mentioned in this episode:

THE EXTRAVAGANZA: Create your industry-leading first impression.

THE COLOUR CIRCLE: A free monthly event where bold and daring service providers get to network with freaks like them, create community, and find how to own their weird.

Follow & Connect with Natalie:

✦ Instagram

✦ Website

✦ Reconnect Sisterhood podcast

✦ Natalie’s Case Study

Follow & Connect with Eva:

✦ Instagram

✦ Website

✦ Get my Uncaged emails

This episode was co-produced with Adrienne Cruz.

——

TIMESTAMPS

00:00 Welcome to the Spotlight Series

01:20 Meet Natalie McCandless

3:39 The Story Behind Reconnect Sisterhood

11:41 The Truth About Confidence

15:13 Why Natalie Invested in Her Brand From Day One

17:23 The Buttered Toast Moment

22:04 What Working Together Was Like

25:34 When Branding Gives You Confidence

27:49 The Health Wake-Up Call That Changed Everything

40:45 When Is the Right Time to Rebrand?

44:19 Closing Thoughts and Next Steps

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(57)

056. Building an Ordinary Business When You're Tired Of The Scale Talk, with Jessica Freeman

Throughout my design career, I've been told what a successful business is supposed to look like: a fancy studio, a full team, a packed speaking schedule, and a founder who's basically a full-time mana...

28 Juli 1h

055. You’ve Just Booked Your Rebrand… Now What?

This Sunday marks my seventh brandversary, so what better way to celebrate seven years in business than by giving you an exclusive, behind-the-scenes look on my signature service, the Extravaganza?It'...

21 Juli 27min

054. How You’re Gonna Build A Personal Brand By Summer

I think we've become a little too obsessed with blank slates, starting the year strong, mid-year resets, ending the year with a bang… you know the drill!The truth is, that “new year, new me” energy fr...

7 Juli 16min

053. The Permission Slip You've Been Waiting For To Finally Rebrand

You've made the Pinterest boards, had all the conversations with your business besties, stalked every rebrand in your industry, and you still haven't pulled the trigger. Because it never feels like qu...

16 Juni 9min

052. Stop Trying To Please Your Ideal Client

Somewhere along the line, we all created an Ideal Client Avatar: defining the age, income, Saturday morning routine, what keeps them up at night... the whole shebang.And yes, knowing who you're talkin...

9 Juni 17min

051. How To Create Content That Looks Good Without a Full Production, with Olivia Bossert

Getting in front of a camera is scary AF, and I'm saying that as someone who remembers the first time I talked on Instagram Stories, legitimately terrified that my college friends and family would see...

26 Maj 1h 1min

050. Listen To This If You Keep Changing Your Branding Every Few Months

Episode 50, Troupe... FIFTY!! 🎉We hit 1,000+ downloads, listeners in over 40 countries, and somehow, this little passion project became the marketing platform I've been most consistent with? So befor...

19 Maj 19min

049. Cooking Up Controversy: Branding Hot Takes, with Aiza Cheung (Part 2)

Two brand designers discussing design hot takes? That’s what I call a front-row-worthy show!Aiza, from Studio Coya, & I got together to discuss 6 different opinions we see clowning around the online b...

28 Apr 47min