019. Turns Out Enthusiasm Is a Strategy, with Eleanor Mollie
The Freak Show13 Maj 2025

019. Turns Out Enthusiasm Is a Strategy, with Eleanor Mollie

Tired of sounding like everyone else on the internet?

Eleanor Mollie (aka Ellie Kime) is here to stage a full-blown messaging intervention. This episode is a joyful roast of the cool-girl copy era and your permission slip to ditch the corporate-speak, bring the weird, and enjoy talking about your business again.

We’re diving into what makes a truly magnetic brand intro, why enthusiasm is a power move, and how to show up online with an authentic voice… even if your inner critic is yelling “too much!” at every turn.

Plus: tea-making controversies, grandma-approved branding advice, and a spicy take on about pages that I am very much here for.


SPOTLIGHT MOMENTS

✦ Why enthusiasm is a wildly underrated business strategy

✦ The difference between childlike energy vs. childish behavior

✦ What makes a killer intro

✦ Why your About page should actually be… about you

✦ Navigating brand pivots without losing your voice


TAKE THE STAGE

Grab a blank doc and try this prompt:

How would you introduce yourself if there were no rules or industry expectations?

Then ask yourself: Is any of that reflected in your current bio or brand copy? If not, maybe it’s time for a rewrite.


——

Mentioned in this episode:

✦ Tune in to RE: The Podcast

✦ Subscribe to Ellie’s Substack Caring is Cool

✦ Follow Gem Creative Co

✦ Book: Tiny Experiments by Anne-Laure Le Cunff


Follow & Connect with Ellie:

Instagram

Website


Follow & Connect with Eva:

Instagram

Website

✦ Get my Uncaged emails


This episode was co-produced with Adrienne Cruz.


——

TIMESTAMPS

00:00 Welcome to The Freak Show

02:26 Ellie’s Freak Show Audition

06:59 The Case for Enthusiasm in Business

14:05 Childlike ≠ Childish: Reclaiming Joy Online

19:45 The Importance of Doing What You Love

25:08 Showing Personality Without Oversharing

32:09 How to Write a Killer Brand Intro

43:10 The Truth About Pivoting & Staying Consistent

50:15 The About Page Hill Ellie Will Die On

53:11 Closing Thoughts and Next Steps

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