026. Put The Person Back In Your Personal Brand

Personal branding isn’t just about showing your face on camera, and it certainly isn't influencer-exclusive. As an online service provider, your audience isn’t just buying your service… they’re buying YOU. So let’s unpack how to make your personality the star of your show, so you can avoid the commodity trap and create a brand that’s unmistakably yours.

You wouldn’t be here if you weren’t brave, so what if I told you being a personal brand myself landed me a five-figure project once (from buttering toast, nonetheless)? Owning your weird turns lurkers into buyers, so tune in to learn how.

SPOTLIGHT MOMENTS

✦ Why your audience needs to choose you, not just your service

✦ The disconnect that happens when your online personality doesn’t match your real one

✦ How visuals set the stage for your brand’s first impression

TAKE THE STAGE

Weaving your personality into your brand means being clear on the narrative you want your brand to tell, so start by asking yourself:

✦ Does your brand look like it’s run by you?

✦ Is it consistent enough to be recognisable?

✦ Does it feel like an honest reflection of where you are now?

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Mentioned in this episode:

✦ THE EXTRAVAGANZA: Your all-access ticket to a full-scope rebrand.

✦ Listen to Ep. 025, for how Interact got in touch with me

✦ Listen to Ep. 009 to learn all about that 5-figure branding project

Follow & Connect with Eva:

✦ Instagram

✦ Website

✦ Get my Uncaged emails

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TIMESTAMPS

00:00 Welcome to The Freak Show

01:28 The Personal Brand Boom Beyond Creators & Influencers

03:16 Finding a 5-Figure Project By Making It Personal

05:33 Why Your Audience Needs to Want You Beyond Your Service

07:30 The Risk of Mismatched Brand Personality

10:25 Why Visuals Are Your Personality’s First Impression

15:49 Find Resonance, Not Just Reach

16:05 Making Your Brand Unmistakably You