Why Being The ONLY One Beats The Best

Why Being The ONLY One Beats The Best

In this episode, Roy argues that businesses are doing a mediocre job of declaring why people should buy from them as opposed to their competitors.

The use of CLAPTRAP word like “better”, “best” and “#1” and ASPIRATIONS like “We’re in business to save our home planet” to describe what makes them special are subjective at best and mean very little to a person wanting to choose a company to do business with.

Roy shares his “ONLY Statement” innovation with you that clearly defines an organization’s uniqueness at a granular level. “We are the ONLY ones who…” dispels the CLAPTRAP and gives companies the guidance they need to clearly and honestly differentiate themselves from every other competitor they face.

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Building Sales 😎 Legends

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The Savage Roadmap From Hustle to $BILLION Success

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11 Aug 202525min

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Why Running With The Herd Sucks!…. and Why You’ll Fail! 🚀🔥Forget benchmarking, price wars, & “best of breed” — create a POWERFUL “ONLY” claim that SLAYS the competition. 🏆🙌 Roy Osing drops game-ch...

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