Radio Show #606 25 Years of Cultural Change & Transformation
Engage for Success17 Sep 2025

Radio Show #606 25 Years of Cultural Change & Transformation

Guest: Leando Herrero: Psychiatrist, Author and Organisational Architect While countless ‘fads’ have come and gone over the past 25 years, culture has always been there… neglected and misunderstood due to its commercialisation. Over the years, culture has been carved up and served to organisations – usually via tech and/or training firms – via a platter of ‘labels’ (from DEI, ESG and Wellbeing, to Employee Engagement and Experience). These labels only serve to place a border on a ‘part’ of culture, effectively creating an entity; something segregated from the whole so effectively that interdependencies and underpinnings become lost. In turn, large-scale change simply doesn’t happen. Nothing moves on. A case of failure of management? Potentially. A sad state of affairs? Definitely. In this interview, Dr Leandro Herrero – psychiatrist, author and organisational architect, says all these things are important, but it’s time to stop the labels and start focusing on the whole – the real oil in the engine: namely people and their behaviour. This year represents 25 years since Dr Herrero pioneered Viral Change™️. In doing so, he bridged behavioural science with hands-on strategies to create lasting, real-world impact for organisations. He’s seen lots of ‘fads’ come and go over those 25 years, but he’s also overseen real change for organisations worldwide. Join us as we discuss stopping the labels. Host: Jo Moffatt

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