771 | SEO News from the EDGE | Week of 9.15.2025

771 | SEO News from the EDGE | Week of 9.15.2025

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind?

This week, we cover trending topics including Google's expanded AI mode for multi-lingual search, Reddit's sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You'll hear how shifting digital consumer behavior (think: the Four S's—searching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every SEO conversation.

Plus, Cindy Krum shares fresh holiday search trends and reveals why TikTok Shop might outpace traditional ecommerce. We even poke fun at Google's "reality"—the web's apparently booming and crumbling at the exact same time, depending on who's asking.

News from the EDGE:

  • [00:02:24] BrightonSEO Tickets!
  • [00:05:33] Google expands AI Mode beyond English
  • [00:10:04] Reddit launches Pro tools for publishers
  • [00:12:46] EDGE Sponsor: Site Strategics
  • [00:14:09] Judge lets Google keep Chrome, but says it must share search data with rivals

SEO News Segment:

  • [00:21:16] Holiday shopping: Unlocking the modern consumer's new value equation
  • [00:29:43] EDGE of the Web Sponsor: WAIKAY
  • [00:31:30] Are Google's AI Overviews eating your PPC revenue?
  • [00:35:53] Google can't decide if the web is thriving – or dying

Thanks to our sponsors!

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722 | News from the EDGE | Week of 10.21.2024

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Yes, sometimes it happens. We don't get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news,...

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718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

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What is the future of Large Language Models and Search? Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramific...

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717 | News from the EDGE | Week of 9.23.2024

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Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but h...

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716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

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Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results an...

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715 | News from the EDGE | Week of 9.16.2024

715 | News from the EDGE | Week of 9.16.2024

Dissecting Google's latest moves in the advertising world, from expanding its ad opportunities to embracing dynamic pricing on YouTube. Also, Google's all-new updates on its indexing API, which now co...

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