Abnormal21 Sep 2025

#49 - Josh Li - The Secrets To A $100m Exit

Josh Li went from working as a personal trainer in London to building two fast-growing businesses across Asia, the Middle East, and now the U.S. — Nutrition Kitchen and OnePT.

In this episode, Josh opens up about the risks he took, the lessons learned from building companies with almost no starting capital, and the brutal reality of entrepreneurship when your back is against the wall. From surviving the war-driven food price surge of 2022 to managing over 90 trainers worldwide, Josh shares the sacrifices, grit, and vision it takes to grow an international business without outside funding.

Chapters

00:00 Introduction to Josh Li and His Journey

02:53 The Birth of Nutrition Kitchen

05:52 The Evolution of OnePT

09:01 Facing Challenges and Learning from Setbacks

11:56 Navigating Business Growth and Capital Decisions

15:11 Customer Experience and Product Improvement

17:53 Building a Strong Team and Identifying Talent

20:56 Advice for Aspiring Entrepreneurs

23:59 Future Aspirations and Business Vision

31:33 Pushing Boundaries and Long-Term Goals

32:25 Entering the US Market: Strategies for Success

35:17 Finding the Right Trainers: Quality Over Experience

37:44 Maintaining Standards Across Global Expansion

40:23 Encouraging Employee Growth and Independence

41:18 Navigating the Challenges of Entrepreneurship

43:13 Growth Targets: The Road to 20+ Gyms

46:02 The Hectic Life of a Founder

49:03 The Importance of Routine and Self-Care

50:28 The Role of Mentorship in Business Growth

54:04 Surrounding Yourself with Like-Minded Individuals

58:52 Legacy: Building a Positive Company Culture

01:00:17 Taking Action: The Key to Abnormal Achievements

Check out OnePT: https://onepersonaltraininghk.com/

Check out Nutrition Kitchen: https://nutritionkitchenhk.com/

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