The Opportunity Podcast23 Sep 2025

The Future of Selling on Amazon: Why Retail Media Matters Most With Jason Boyce [Ep.190]

Amazon is more competitive than ever. Between rising fees, tariff hikes, and a flood of new sellers, standing out takes more than just great products.

Few people understand this reality better than Jason Boyce. An Amazon veteran, Jason launched the very first basketball hoop business on the platform back in 2003, long before Amazon became the giant it is today. After selling his brand, he went on to build a successful agency, Avenue 7 Media, dedicated to helping other Amazon sellers grow.

In this episode, Jason reveals why retail media is now essential for growth and how sellers can tap into it to target customers more effectively than ever before.

Jason also shares his seven proven avenues for profitable growth, explores how AI is reshaping the future of agencies and entrepreneurs, and gives practical advice for tackling today's biggest challenges, from tariffs to rising fees.

We also dive into why discounting and underpricing your products is a losing game, and Jason highlights the macro trends every Amazon entrepreneur should be preparing for in the months ahead.

If you want to move beyond survival mode and truly scale your Amazon business, this episode is packed with strategies and insights to help you get there.

Topics Discussed in this episode:

How Jason started the very first basketball hoop business on Amazon (01:58)
Why Jason decided to sell his Amazon business (10:06)
The inspiration behind Jason's Amazon agency (12:20)
The power of using retail media to grow Amazon businesses (17:12)
The ins and outs of Amazon DSP (24:45)
Jason's seven avenues for profitable growth (27:32)
How AI will impact agencies and entrepreneurs (34:33)
How to overcome current market challenges like tariffs and fees (37:43)
Why you shouldn't be the cheapest product in your category (44:01)
The macro trends that Amazon sellers should prepare for (49:42)

Mentions:

Sit back, grab a coffee, and learn how to dominate the Amazon marketplace using the power of retail media!

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