EP99: The Future of Category Management with Gina Zilleox, Glanbia Performance Nutrition

EP99: The Future of Category Management with Gina Zilleox, Glanbia Performance Nutrition

In this episode, Wendy Liebmann talks to Gina Zilleox, Senior Director Category Management, Glanbia Performance Nutrition about the need to make dramatic assumptions about the competitive landscape in order to thrive in the future. They discuss: Whether or not category management, as we know it, is dead. How essential it is to broaden the perspective of what a category is, especially – but not only -- if you are in the health and wellness spaceThe importance of building a needs-ba...

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