How Transfer Pricing Can Help Fix a Student Athlete Pay Problem
Talking Tax1 Okt 2025

How Transfer Pricing Can Help Fix a Student Athlete Pay Problem

Ever since student athletes gained the right to be compensated for use of their image in advertisements and merchandise sales, the money has flooded in, but so have some problems. While the athletes can now be compensated for their name, image, and likeness—or NIL—schools still can't directly pay them for playing, and the NCAA has rejected any notion of "pay-for-play." Instead, athletes can receive compensation when merchandise with their name or number is sold or for showing up in advertisements or social media posts for businesses. But the line between NIL and pay-for-play can get blurry. A business owner who wants to support the team could overpay an athlete in an NIL deal, raising a question: Is it a bona fide business deal? On this week's episode of Talking Tax, University of Kentucky professor Stephen Lusch talks with reporter Caleb Harshberger about how transfer pricing and tax law concepts can help show whether the deals are done at reasonable prices that really reflect the value the student brings. Do you have feedback on this episode of Talking Tax? Give us a call and leave a voicemail at 703-341-3690.

Avsnitt(431)

Growing U.S. Gig Workforce Exposes Outdated Tax System

Growing U.S. Gig Workforce Exposes Outdated Tax System

American workers are cashing in on their side hustle, picking up small jobs through Task Rabbit, driving for Lyft, or selling jewelry on Etsy. But they owe taxes on that work. And many of these self-e...

30 Maj 201918min

Retailers Can’t Hide China Tariff Costs in Supply Chain

Retailers Can’t Hide China Tariff Costs in Supply Chain

The retail industry is grappling with a new set of tariffs on about $200 billion of goods coming in from China. David French, senior vice president of government relations for the National Retail Fede...

23 Maj 201915min

Why India’s Digital Tax Is a Sign of the Times

Why India’s Digital Tax Is a Sign of the Times

As countries across the globe debate whether to tax digital transactions, companies and their tax planners need to be prepared for a shifting tax landscape and a more transparent marketplace.    India...

16 Maj 201912min

How a Tax Perk Can Turn a Paper Mill Into a Fish Farm

How a Tax Perk Can Turn a Paper Mill Into a Fish Farm

Place-based tax incentives, like the opportunity zones program or new markets tax credit, have the potential to correct economic disparity between thriving cities and communities hungry for capital in...

9 Maj 201922min

The Evolution of the Audit Industry, and What’s Next

The Evolution of the Audit Industry, and What’s Next

It is a shared responsibility, said Cindy Fornelli, executive director of the Center for Audit Quality—the advocacy group stood up in the years after the 2002 Sarbanes-Oxley Act. The law regulated the...

2 Maj 201916min

Public Coordination Key to Opportunity Zones Success

Public Coordination Key to Opportunity Zones Success

Opportunity zone investors should focus on working with state and local governments if they want to make the most of a new capital gains tax break. The break, under tax code Section 1400Z, has attract...

26 Apr 201913min

The Statute Behind Neal’s Request for Trump Tax Returns

The Statute Behind Neal’s Request for Trump Tax Returns

When House Ways and Means Committee Chairman Richard Neal (D-Mass.) asked for six years of President Donald Trump’s tax returns, he relied on a provision in the tax code. Tax code Section 6103 says th...

19 Apr 20195min

Infrastructure Push in Congress Gets Mnuchin Boost

Infrastructure Push in Congress Gets Mnuchin Boost

Improving the country’s infrastructure system is just one of the possible places where Treasury Secretary Steven Mnuchin could align with congressional Democrats. An infrastructure plan is a priority ...

18 Mars 20198min

Populärt inom Politik & nyheter

svenska-fall
aftonbladet-krim
p3-krim
rss-krimstad
fordomspodden
flashback-forever
motiv
rss-sanning-konsekvens
aftonbladet-daily
blenda-2
spar
rss-krimreportrarna
svd-ledarredaktionen
olyckan-inifran
rss-frandfors-horna
rss-vad-fan-hande
rss-flodet
dagens-eko
krimmagasinet
politiken