Bonnie Kintzer, Trusted Media Brands
Ad Age Insider3 Maj 2018

Bonnie Kintzer, Trusted Media Brands

When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader's Digest Association. Job number one became bolstering the brand, reviving it financially after a series of bad investments and changing just about everything in the way it operates — starting with the name. In addition to Reader's Digest, the company also publishes Taste of Home, Family Handyman and a number of other titles. Kintzer joins the Ad Lib podcast to explain how Reader's Digest, against all odds, has not only survived. but is thriving. A third of its 12 million monthly readers are millennials she says. She shares the strategy and tactics behind bringing Trusted Media Brands back from two bankruptcies, and the company's digital play across all of its titles.

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Mastercard CMO Raja Rajamannar

Mastercard CMO Raja Rajamannar

An expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time whe...

7 Juni 201848min

Ken Auletta, 'Frenemies' author

Ken Auletta, 'Frenemies' author

You're going to be hearing Ken Auletta's name a lot this month. Auletta, who has been writing the Annals of Communication column for The New Yorker since 1992, is the author of a new book about the in...

5 Juni 201836min

Andrew Swinand, Leo Burnett North America CEO

Andrew Swinand, Leo Burnett North America CEO

When Andrew Swinand was tapped to be Leo Burnett's North America CEO last January, he had a daunting remit. Burnett had long been a flagship Chicago agency, but after losing McDonald's in September 20...

31 Maj 201829min

Terri & Sandy's Terri and Sandy

Terri & Sandy's Terri and Sandy

Terri Meyer and Sandy Greenberg are the co-founders of the New York independent shop Terri & Sandy. Both refugees from the big holding company world — Meyer and Greenberg had worked together as a crea...

24 Maj 201835min

Upfront and personal: The week's big TV takeaways

Upfront and personal: The week's big TV takeaways

The major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming l...

18 Maj 201842min

Ogilvy Worldwide CEO John Seifert

Ogilvy Worldwide CEO John Seifert

Earlier this year, John Seifert announced that Ogilvy would be undergoing a "refounding," which he dubbed the shop's "Next Chapter." A 39-year veteran of the legendary agency, Seifert joins us to talk...

17 Maj 201843min

Tim Leake, RPA

Tim Leake, RPA

With giant clients like Honda and Farmer's insurance, independent, LA-based agency RPA punches above its weight. Tim Leake's mandate, when he joined the shop in 2014, was to nurture a culture of growt...

10 Maj 201838min

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