Mastercard CMO Raja Rajamannar
Ad Age Insider7 Juni 2018

Mastercard CMO Raja Rajamannar

An expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time when people hate ads and have the power to block them, the surprising durability of the 20-year-old "Priceless" campaign and increasing gender diversity at his company's ranks. We also talk about a recent Mastercard campaign that received a bit of social media backlash for promising to donate meals to starving children every time footballers Lionel Messi and Neymar Jr score a goal during the World Cup – an ad that the company ended up pulling.

Avsnitt(190)

Avi Dan, CEO, Avidan Strategies

Avi Dan, CEO, Avidan Strategies

An advertising vet who started his own search consultancy in 2007 Avi Dan brings with him close to 4 decades of experience. As the rest of the agency world packs for Cannes, he breaks down how the fes...

13 Juni 201945min

Linda Yaccarino & Josh Feldman, NBCUniversal

Linda Yaccarino & Josh Feldman, NBCUniversal

Depending on whom you ask, this is either the worst time to be in TV, or the most exciting. Count Linda Yaccarino and Josh Feldman among the hopeful. The two share the company's moves to modernize mea...

7 Juni 201954min

Bhavana Smith, chief client officer

Bhavana Smith, chief client officer

Usually when you hear about consultancies in the marketing and advertising space these days, it's in the context of them luring talent away from agencies or making full blown acquisitions. But last ye...

30 Maj 201928min

Rishad Tobaccoawala, chief growth officer, Publicis

Rishad Tobaccoawala, chief growth officer, Publicis

Rishad Tobaccowala, who has logged nearly four decades at Publicis, joins the podcast to discuss, well, a little bit of everything. In a conversation that kicks off by unpacking Publicis's recent anno...

24 Maj 201944min

DDB's Keith Reinhard: 'Betty Crocker was my first pin-up girl'

DDB's Keith Reinhard: 'Betty Crocker was my first pin-up girl'

In this week's Ad Age Ad Lib podcast, we interview the chairman emeritus of DDB Worldwide, who tells us about his legendary 65-year history in advertising, including why he pointed a cannon--literall...

17 Maj 201938min

Peter McGuinness, CMO of Chobani

Peter McGuinness, CMO of Chobani

Peter McGuinness wasn't always a yogurt guy. Before joining Greek yogurt brand Chobani in 2013, he had a career in ad agencies. On this episode of the podcast, he discusses making the transition to th...

9 Maj 201936min

Alex Magnin, Giphy head of revenue

Alex Magnin, Giphy head of revenue

People are conducting more than a billion searches for GIFs on messaging apps a day. At the heart of their results is, usually, Giphy, a shareable online database of those short looping soundless vide...

3 Maj 201932min

Shelly Lazarus, chairman emeritus, Ogilvy

Shelly Lazarus, chairman emeritus, Ogilvy

Our conversation with Shelly Lazarus, Ogilvy's chairman emeritus, covered a lot of ground—from what it was like to be a woman ad exec in the 1970s to today's #MeToo movement to where holding companies...

25 Apr 201948min

Populärt inom Politik & nyheter

aftonbladet-krim
svenska-fall
p3-krim
rss-krimstad
spar
fordomspodden
flashback-forever
rss-sanning-konsekvens
aftonbladet-daily
rss-vad-fan-hande
motiv
rss-expressen-dok
rss-frandfors-horna
dagens-eko
rss-krimreportrarna
politiken
blenda-2
rss-aftonbladet-krim
rss-flodet
olyckan-inifran