Artificial Intelligence for marketers: Your top questions answered by the experts

Artificial Intelligence for marketers: Your top questions answered by the experts

The CIM Marketing Podcast is back! In our brand-new season we’ll be bringing you six episodes focusing on how emerging technology is reshaping marketing, including a special live recording at the CIM Business Centre this November.

In this episode, we’ll be looking at AI and what it means for marketers and marketing as a whole. Our expert panel features CIM course director and AI copywriting specialist Kerry Harrison, who brings deep insights into tactical AI implementation, and Duncan Smith, renowned for his expertise in best practice and compliance.

Together, they’ll demystify AI for marketers and share practical strategies and insights into best practice to help you harness AI’s potential responsibly.

Whether you’re just starting out or looking to upgrade your AI approach, this episode is packed full of insights to help you get the most out of this technology.

This podcast will:

  • Provide guidance on practical AI implementation strategies
  • Cover the key ethical concerns and compliance requirements when using AI in marketing
  • Offer actionable tips to make your AI use more effective and aligned with best practices

Want to know more? Check out the CIM Content hub now for all things marketing.

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Avsnitt(144)

How to master the art of pitching and persuasion

How to master the art of pitching and persuasion

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Sneak peek: How to master the art of pitching and persuasion

Sneak peek: How to master the art of pitching and persuasion

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12 Aug 1min

AI-native marketing teams: Rethinking roles, skills and structure

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Sneak peek: AI-native marketing teams

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What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?  In this episode, host Ben Walker i...

29 Juli 1min

The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030

The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030

Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...

16 Juli 52min

Sneak peek: The AI strategy gap

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Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...

15 Juli 1min

How marketing leaders are delivering social impact

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How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, f...

2 Juli 53min

Sneak peek: How marketing leaders are delivering social impact

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How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, C...

1 Juli 2min

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