No. 1 Sugar Expert: 17 Seconds Of Pleasure Can Rewire Your Brain!

No. 1 Sugar Expert: 17 Seconds Of Pleasure Can Rewire Your Brain!

Dr. Robert Lustig, a world-leading expert on sugar addiction, metabolism, ultra-processed food, and artificial sweeteners, reveals how they fuel obesity, dementia, dopamine overload, and addiction - and the dangers of RFK Jr.’s health approach. Dr. Robert Lustig is a neuroendocrinologist and expert on sugar, obesity, and the science of addiction, whose groundbreaking new research reveals how the 4 major health crises are all interconnected and driven by stress. He is also the bestselling author of books such as, ‘Metabolical’, and ‘Fat Chance’. He explains: ◼️Why 29% of Americans are depressed and how food plays a hidden role ◼️How 17 seconds of pleasure can rewire your brain for lifelong addiction ◼️How the food industry secretly engineers addiction and fuels chronic disease ◼️Why 95% of Alzheimer’s risk is environmental and completely preventable ◼️The dangerous link between dopamine spikes and brain cell death (00:00) Intro (02:28) The Hostage Brain (06:24) Dopamine and the Pain of Lacking Control (09:32) Tolerance Is the Start of Addiction (10:39) If You Depend on Anything, It's Bad (11:25) Is Dopamine Fasting the Cure? (13:25) Can You Rewire Your Brain Away from Sugar Cravings? (15:15) The Shocking Link Between Dementia and Diet Products (22:39) Proteins (25:32) Is Alzheimer's Genetic or Environmental? (28:56) Ketones (33:08) Ultra-Processed Foods Are Poison (34:26) Reengineering Ultra-Processed Food to Be Healthy (39:41) What Needs to Change in the USA (45:06) RFK and Vaccination in the USA (51:56) Important Message About Where You Get Your Information (55:27) Ads (56:29) Practical Steps to Fix Your Addiction (01:01:24) If You Have an Inflamed Brain, You Can't Love (01:04:08) Are Our Diets Making Us Lonely? (01:08:03) Your Vagus Nerve Needs to Be Healthy (01:08:44) Do Vagus Nerve Stimulators Work? (01:10:53) The Real Truth About Ozempic (01:16:08) Can Ozempic Help with Addiction? (01:18:45) Practical Tips to Lose Weight and Eat Less Ultra-Processed Food (01:22:02) The Dangers of Drinking Soda (01:24:22) Younger People Are Getting Cancer More Than Ever (01:27:35) Ads (01:34:29) Does Exercise Help Lower Your Sugar Consumption? (01:36:27) Almost Half of the Population Is Pre-Diabetic (01:39:38) Glucose Monitors (01:41:58) Psychedelics Follow Dr Robert: Instagram - https://bit.ly/3KkR9ce Website - https://bit.ly/48MtKdA You can purchase Dr Robert’s book, ‘Metabolical: The Lure and the Lies of Processed Food, Nutrition, and Modern Medicine’, here: https://amzn.to/48Cme56 Research document: https://stevenbartlett.com/wp-content/uploads/2025/10/DOAC-Robert-Lustig-Independent-Research-further-reading.pdf The Diary Of A CEO: ◼️Join DOAC circle here - https://doaccircle.com/ ◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb ◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt ◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Pipedrive - http://pipedrive.com/CEO Stan Store - https://stevenbartlett.stan.store for your 14-Day free trial

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E8: Advice from Elon Musk, Warren Buffet and Steve Jobs

E8: Advice from Elon Musk, Warren Buffet and Steve Jobs

In this Chapter, I discuss how I get into the right frame of mind just before a any big moment in my life, why it's so important for me to push my ego aside in order to win and the advice from some of my mentors that has helped shape the person I am today Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Dec 201744min

E7: Ben Francis - 25 year old CEO OF UK’s fastest growing company

E7: Ben Francis - 25 year old CEO OF UK’s fastest growing company

After a couple of weeks away from the mic, I jump back on to reflect on my two recent interviews with Mark Stringer and Ben Francis, in addition to this, my diary was packed full of thoughts from the last few weeks which I couldn't wait to get into... Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Nov 201752min

E6 Mark's Diary - Betrayal, backstabbing and death

E6 Mark's Diary - Betrayal, backstabbing and death

In this Chapter, I delve into another CEO's deep, dark diary. My first guest was Mark Stringer, CEO of Manchester based web & design agency, AHOY. Mark takes us through his tumultuous 2017 that resulted in him having to fold his business and saw him caught up in the London terror attacks.. Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Nov 20171h 35min

E5: The Battle With Self Doubt

E5: The Battle With Self Doubt

In this chapter, I focus on the relationship between patience & impatience, the battle with self-doubt and the question of whether entrepreneurs should be single. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Nov 201739min

E4: This Podcast Has Been Getting Me In Trouble..

E4: This Podcast Has Been Getting Me In Trouble..

In this Chapter, I discuss the benefits that this podcast has brought me in such a short time and how everyone listening can benefit too, but I also discuss the trouble that this podcast has caused.. Learn more about your ad choices. Visit megaphone.fm/adchoices

31 Okt 201749min

E3: Relationships, Being An Entrepreneur Is An Illness & Cryptocurrency

E3: Relationships, Being An Entrepreneur Is An Illness & Cryptocurrency

In this chapter, I talk about how this week was one of the toughest, most interesting weeks of my life, as I sat atop London in a boardroom full of men in suits discussing millions of pounds, I discuss how I got there. I also touched on the complexity of relationships, and how to invest your money. Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Okt 201742min

E2: Happiness, Meditation & Weird Wins

E2: Happiness, Meditation & Weird Wins

In this Chapter, I reflect on what this podcast hitting #1 on the business podcast chart taught me, I touch on what it takes to find happiness, the benefits of meditation, letting people go from Social Chain and my latest relationship update... Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Okt 201744min

E1: Sacrifice, Work/Life Balance & Purpose

E1: Sacrifice, Work/Life Balance & Purpose

In the first chapter of my diary, I discuss what it takes to be an entrepreneur including the immense sacrifice involved from relationships to financial and personal, the unpredictable chaos surrounding your life, how people will be the most important part of your life and business, the never-ending debate on work/life balance and how my perception on my purpose has changed over the years. Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Sep 201731min

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