3184: Imperva Bad Bot Report Reveals 50% of Internet Traffic Is Non-Human

The internet is evolving, but so are the threats that come with it. The latest Bad Bot Report from Imperva, a Thales company, reveals a staggering statistic: nearly 50% of internet traffic now comes from non-human sources, with bad bots making up almost one-third of all online activity.

These bots are no longer just simple scripts running in the background; they have become more advanced, leveraging AI to mimic human behavior and evade traditional detection methods. The consequences? A surge in transaction fraud, web scraping, data harvesting, and account takeovers, affecting industries across the board.

In this episode, I'm joined by Lynn Marks, Senior Product Manager at Imperva, who returns to the podcast to break down the key findings of the 2024 Bad Bot Report. We explore how bot activity is evolving, why businesses need to rethink their approach to security, and what proactive steps can be taken to mitigate these threats.

Lynn explains how attackers are shifting their focus from technical vulnerabilities to exploiting business logic, making it increasingly difficult for companies to detect and prevent malicious activity.

We also discuss the growing security challenges surrounding APIs, which have become prime targets for cybercriminals. With half of all account takeover attacks now targeting APIs directly, organizations need better visibility and stronger protections in place to defend against automated threats. Lynn shares insights on why industries like gaming and travel are seeing disproportionate bot activity and how businesses can better secure their platforms.

As AI legislation gains momentum worldwide, the conversation around bot management is becoming increasingly complex. How can companies stay ahead of evolving threats while ensuring compliance with emerging regulations? What lessons can be learned from past security failures? And more importantly, how can organizations take a proactive stance in the fight against automated cyber threats?

Tune in for an eye-opening conversation that sheds light on the hidden dangers lurking beneath internet traffic and learn how to better protect your business from the growing wave of automated attacks.