Tech Talks Daily23 Maj 2025

3287: Data-Driven Marketing: How Converge Uses Technology to Drive Growth

In this episode of Tech Talks Daily, Neil is joined by Jose Soto, VP of Engineering at Converge Marketing, to discuss how data democratization transforms performance marketing. Jose highlights a common bottleneck in marketing where engineering teams act as the data gatekeepers, often slowing down marketing efforts. He explains how empowering marketers with self-service access to data through intuitive platforms speeds up decision-making and drives measurable growth for brands.

Jose talks about how Converge has broken down data silos by creating clean data pipelines and user-friendly tools that allow non-technical users to interact with data confidently. Instead of relying on engineers, marketing teams now have the freedom to access data, build reports, and analyze trends in real-time. This shift has led to improved agility, better collaboration, and faster campaign optimizations.

The conversation also explores the impact of AI and machine learning on marketing. Jose discusses how these technologies are helping marketers make more precise, data-driven decisions by enabling predictive analytics, optimizing creative messaging, and even automating campaign management. As AI continues to evolve, marketing teams can make more informed decisions with greater accuracy.

For businesses aiming to stay ahead in the ever-changing marketing landscape, this episode offers valuable insights on empowering teams, streamlining operations, and leveraging data to foster growth.

Listen in to discover how Converge is breaking down data barriers and preparing for the future of AI-powered marketing.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(2000)

Bringing enterprise AI inference on premises with Scality

What should a business consider before moving AI inference onto infrastructure it owns? In this episode of Tech Talks Daily, I speak with Paul Speciale, Chief Marketing Officer at Scality, about the d...

4 Nov 19min

Electrifying Collection Fleets and Improving Driver Safety With Republic Services

How do you introduce electric vehicles and AI-assisted safety technology into a collection fleet that customers depend on every day? On Tech Talks Daily, I'm joined by Brett Rogers, Vice President of ...

3 Nov 26min

Building Trust in Production AI Agents With Caylent.

What would make you comfortable giving an AI agent the authority to act inside a live business process? In this episode of Tech Talks Daily, I speak with Valerie Henderson, CEO of Caylent, about what ...

2 Nov 26min

Connecting AI Fall Detection With Care Workflows at KamiVision.

What makes an AI fall alert useful to the person who needs help and the team responsible for responding? In this episode of Tech Talks Daily, I speak with Mike Link, chief operating officer at KamiVis...

1 Nov 25min

What Proof of Reserves Can Tell You With LeveX

What can a crypto exchange's proof of reserves establish, and what might still be missing from the picture? On Tech Talks Daily, I'm joined by Harvey Liu, co-founder and CEO of LeveX, to discuss trans...

31 Okt 27min

Reducing IT Firefighting With ControlUp

What needs to happen before an IT team can trust an AI agent to resolve a problem rather than simply report it? In this episode of Tech Talks Daily, I welcome Jed Ayres, CEO of ControlUp, and Gadi Fel...

31 Okt 28min

Making AI the ERP Interface With NetSuite

When would you trust your ERP system to move from answering a question to carrying out the work? Recording at SuiteWorld in Las Vegas, I spoke with Brian Chess, who leads AI product and technology for...

30 Okt 23min

Turning AI Experiments Into Business Value With Newton

What if the biggest gain from AI comes from reducing the distance between the person who understands a problem and the person building its solution? On Tech Talks Daily, I'm joined by Ben Grinnell, Ch...

29 Okt 30min